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avatar for Greg Petroff

Greg Petroff

GE
Architect, Interaction Designer, Tech Creative, Chief Experience Officer
Greg Petroff is the CXO, (Chief Experience Officer) at GE Digital and the Executive Director of Platform Evangelism for Predix, GE’s Cloud platform for optimizing the world’s infrastructure. At GE he leads efforts to define the human experience of the Industrial Internet, connecting people to machines and systems in meaningful ways. Greg also serves on the boards of both the OIC (Open Connectivity Foundation) and the IIC (Industrial Internet Consortium).

Greg has managed teams and practiced as a designer, creative technologist and technology creative for over 20 years in product development, user experience, branding and customer experience roles. Prior to GE Greg was a Vice President of Product Management at the enterprise software company SAP. Greg is also one of the founding board members of the Interaction Design Association and the chair of the Interaction09|Vancouver conference.