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Monday, February 29
 

09:00

Local Leader Workshop
Get together with both seasoned and new Local Leaders to discuss strategies for designing a passionate IxDA community in your area. Are you an IxDA Local Leader or interested in starting an IxDA Local group in your city? If so, come join us at the annual Local Leader's Workshop. Get together with your fellow Local Leaders to discuss strategies for designing a passionate IxDA community in your area. You’ll get to hear directly from the IxDA board members, Regional Coordinators and Initiative Leads about what’s happening in the global IxDA community and get to spend time workshopping content that will help us all advance IxDA’s mission. Come prepared with ideas you'd like to share and open for discussion with others. All in all, the goal is for all us is to understand the challenges of IxDA Local Leaders, learn how to overcome them and interact and connect with the other local leaders from around the globe.

Monday February 29, 2016 09:00 - 17:00
Fjord, Helsinki
 
Tuesday, March 1
 

08:00

Registration
Tuesday March 1, 2016 08:00 - 09:00
UPPER FOYER Aalto University’s Arabia Campus, Hämeentie 135 C, Helsinki

09:00

Embodied Critique: Design critique methodology for the whole team and the whole person
A gutsy, fun, proven methodology for more effective, productive design critique – and for handling big emotions in the creative workplace and beyond.

Speakers
BM

Billie Mandel

Director of Experience Design, FiveStars
Billie Mandel is a design strategy geek with a social science background, and nearly two decades of leading teams of software creatives – UX designers, researchers, content people, product people, front-end developers – the folks who figure out what to build, why, and how to make it amazing. A once-and-future experience design instructor, her passion is connecting innovation with courageous, honest critique, and bringing your whole... Read More →


Tuesday March 1, 2016 09:00 - 11:00
ROOM 4 – 6036A STUDIO Aalto University’s Arabia Campus, Hämeentie 135 C, Helsinki

09:00

Creating tomorrow's services, together
What will tomorrow’s services look like? How will they function? How will they be performed? How will people interact with tomorrow’s services? How will technology support services?

We will try to answer some of these questions together: we’ll be creating together evidence of tomorrow’s services.

It won’t be just boxes and arrows, though. Most systems and services need business, technology and design combined to bring them to life, and we’ll be looking at all of these. We’ll sketch lean canvases, advertisements, digital touchpoints, people flows, whatever it takes to bring our services alive Let’s make some prototypes too, time permitted and we will use our IoT Service Kit to ideate on possible scenarios for tomorrow' services. And most importantly, let’s tell stories. Bring your skills to the table, and we’ll help make the rest happen.

More about the tools and methods we will use:

IoT Service Kit
This kit brings designers, developers and business developers out of their digital silos to play with IoT concepts in the real world. The IoT Service Kit is a co-creative tool for exploring user-centric interactive scenarios. The goal is to let user experience drive the process of merging physical and digital realities into successful digital services.developers and business developers out of their digital silos to play with IoT concepts in the real world. The IoT Service Kit is a co-creative tool for exploring user-centric interactive scenarios. The goal is to let user experience drive the process of merging physical and digital realities into successful digital services.

Trend cards
To support our process we will use Trend cards and Lean Service Creation. Trend cards are a tool coming from the Futures Thinking field, and they’re exactly what they sound: cards depicting trends. We’ll be looking at trends as a way to ground our thoughts about the future in what we see around us today. The trend cards will be prepared beforehand, and used for ideation.process we will use Trend cards and Lean Service Creation. Trend cards are a tool coming from the Futures Thinking field, and they’re exactly what they sound: cards depicting trends. We’ll be looking at trends as a way to ground our thoughts about the future in what we see around us today. The trend cards will be prepared beforehand, and used for ideation.

Lean Service Creation
Lean Service Creation is a philosophy and way of working that draws mainly from lean startup, service design, and lean software development. On the one hand, it supports the use of multidisciplinary teams made up of T-shaped individuals and combines business knowledge, user-centric design and technology expertise to look holistically at the total value delivery of a service. On the other hand, it supports the frequent use of experiments to test different assumptions about the service at hand, be them about business models, people or technology. design and technology expertise to look holistically at the total value delivery of a service. On the other hand, it supports the frequent use of experiments to test different assumptions about the service at hand, be them about business models, people or technology.

We’ll be using the LSC philosophy in the design of our workshop: attendants will be split into small, multidisciplinary teams to the degree possible, and we’ll see our cities through the business, design and technology lens. Finally, we’ll see the tangible “evidence” we produce together as small experiments that will be shared with the community for feedback.

Workshop content:

First Session, 2h
  • Intro, warm up,
  • Lean Service Creation thoughts
  • IoT Service Kit / IoT Ideation and technical feasibility framework
  • Introducing the trend cards;
  • Team formation
Second Session, 2h
  • Ideation
  • Get to work: build your evidence.
  • Our team is available to help with prototyping.
  • Ideas presentation
  • Feedback

Speakers
avatar for Ricardo Brito

Ricardo Brito

Service and UX Designer, Futurice
Ricardo Brito is developing successful digital services and is pushing the boundaries with new concepts in the design domain and outside of it. His current focus is on the future of IoT, Digital Disruption, Hyper Local Services and Smart Cities. Ricardo is one of the Inventors of Futurice's IoT Service Design Kit, which enables testing-drive IoT concepts in the real world. Know more about the kit on http://www.iotservicekit.com/. Ricardo is a... Read More →
avatar for Paul Houghton

Paul Houghton

Director, Futurice
Manager and innovative entrepreneur with interests in business and technology. Recent work has focused heavily on the business and technology of mobile software applications for Android and the Internet of Things. Specialties: Mobile message passing architectures, concurrent design, functional programming, project management, technology-based business strategy
avatar for Jane Vita

Jane Vita

Senior Service Creator, Futurice
Over the past 15 years, Jane Vita had the opportunity to gain experience in many of the design competencies, including user experience, interaction design, service design, digital strategy, digital media and visual design, with projects in a range of different industries. She has a visual design background, post-graduation in Web Design and she holds a Master's in Service Innovation and Design. | | Jane has helped creating new digital... Read More →


Tuesday March 1, 2016 09:00 - 13:00
ROOM 5 – LOWER FOYER Aalto University’s Arabia Campus, Hämeentie 135 C, Helsinki

09:00

IBM Design Thinking: Human-centered outcomes at speed and scale
IBM, one of the world's most enduring companies, is in the midst of a design transformation, and has recently released its design thinking framework to the world. Anchored by the infinite loop of Observe, Reflect, and Make, IBM Design Thinking is built for the speed and scale of the modern enterprise. In this workshop you will be guided by the IBM Design team in an active experience with a focus on these key principles and practices, and you'll emerge with an understanding of how the IBM approach can help you build awesome user experiences and grow great companies.

Speakers
avatar for Lara Hanlon

Lara Hanlon

Software Product Designer, IBM
Working as a Software Product Designer at IBM Design, Lara focuses on user experience and user interface design. Collaborating daily with a global team of designers and engineers, her goal is to deliver creative solutions for complex enterprise applications. Currently working on the IBM Security portfolio, Lara is also involved in educating global teams about design and regularly facilitates IBM Design Thinking workshops, both internally and... Read More →
avatar for Gerhard Pfau

Gerhard Pfau

IBM
Gerhard Pfau is a Designer, Design Thinker, and a Member of the IBM Academy. As Lead Europe, IBM Design Education and Activation Gerhard works with IBM teams and with clients to help them understand, experience and leverage IBM Design Thinking to create innovative solutions with outstanding user experience. Gerhard has lead the team who created the studio in Boeblingen, Germany. As design lead for IBM Studios Boeblingen he is mentoring and... Read More →


Tuesday March 1, 2016 09:00 - 13:00
ROOM 6 – ARTIST FOYER Aalto University’s Arabia Campus, Hämeentie 135 C, Helsinki

09:00

Making Sense of Messy Problems: Systems Thinking for interaction designers
It’s part of our job to figure out complex situations. The need to think the customer experience through on several channels challenges us to envision a cohesive system that delivers delightful experiences. Systems thinking is a relevant tool for designers and entrepreneurs facing this challenge, helping us to untangle complexity, to consider the business implications, impact and ethics of the interactions we are creating. In this workshop, we will explore how to apply systems thinking theory to designing digital products.

Attendees will walk away with:
  • Knowledge about systems thinking theory
  • An understanding of how systems thinking methods can be used as part of a business and product development process
  • Tools and techniques for modeling and evaluating systems
The workshop will be a combination of lecture and hands-on exercises. We’ll work on a Business Model Canvas and on a Rich Picture Diagram in small groups. Each group will be tasked for coming up with a plan for monitoring and evaluating the system. There’ll be time for group presentations and discussions.

Speakers
avatar for Johanna Kollmann

Johanna Kollmann

Director, Us and the Machines Ltd
Johanna Kollmann has been working in User Experience since 2004. She got interested in an agile way of working in 2006, and has been nerdy about lean ever since coming across the lean community in 2009. | | Johanna has gained experience in R&D departments, large corporations, agencies and startups, and now focuses on digital product strategy. Her background is in Information Design and Human-Computer Interaction. | | Passionate about... Read More →


Tuesday March 1, 2016 09:00 - 13:00
ROOM 2 – 344, RESEARCH INSTITUTE LECTURE HALL Aalto University’s Arabia Campus, Hämeentie 135 C, Helsinki

09:00

Prototyping Magic for the Internet of Things
The Internet of Things creates physical interfaces for digital systems. And what could be more magic than commanding unseen forces through everyday objects? You (and your customers) already have an instinctive understanding of how these interfaces should work: centuries of myth and legend have explained the way we want magical devices to work. Now we have the technology to build them. This workshop gets you building these next-generation interfaces, building on the techniques of mobile design and introducing new concepts and techniques for the Internet of Things.

Speakers
avatar for Josh Clark

Josh Clark

Founder, Big Medium
Josh Clark is founder of Big Medium, a design agency specializing in connected devices, mobile experiences, and responsive web design. His clients include Samsung, Time Inc, TechCrunch, Entertainment Weekly, eBay, O’Reilly Media, and many others. Josh has written several books, including “Tapworthy: Designing Great iPhone Apps” (O’Reilly, 2010) and the forthcoming “Designing for Touch” (A Book Apart, 2015... Read More →


Tuesday March 1, 2016 09:00 - 13:00
ROOM 1 – STUDIO STAGE Aalto University’s Arabia Campus, Hämeentie 135 C, Helsinki

09:00

Your Killer IXDA Talk
You want to develop a talk or workshop for a design conference. You know there is huge value in sharing knowledge and lessons learned with your community. But, it feels impossible to do! What could it even be about?! This workshop will help you crack the code for successfully designing a talk or workshop topic using the skills you already have. You’ll apply principles from psychology, memoir writing, and conference masters to uncover what your talk can and should be about. Then, you’ll leverage techniques from user research, content strategy, information architecture and interaction design to develop ideas, test them out, and build an awesome proposal. You’ll leave the workshop with a plan and resources to finish and present your next talk or workshop in your local community and even IXDA2017!

Speakers
avatar for Leah Rader

Leah Rader

Principal Researcher, Spring Studio
Leah has been asking questions for 17 years as a design researcher on physical and digital products and services. She has informed the design for financial tools and products, electric cars, travel websites and mobile apps, digital healthcare tools, and education platforms. Though she uses all methods, from ethnography to usability, she prefers to make stuff with research participants (like lists, sketches, and maps) in order to discover what... Read More →


Tuesday March 1, 2016 09:00 - 13:00
ROOM 3 – TKO 7002B STUDIO Aalto University’s Arabia Campus, Hämeentie 135 C, Helsinki

11:00

Privacity
Privacity is a workshop aiming to design a new specific urban signage informing about the use of data by the Internet of Urban Things in the smart cities.

As our cities are becoming a hybrid space, being a digital and physical frame for a society producing and consuming data, we need to envisage new visual codes to understand how we interact with this connected environment.

Participants will be invited to reflect upon the questions of privacy and accessibility in order to design a signage highlighting how digital urban services work. They will especially try to represent sensors and algorithms activities, to raise awareness about the presence of smart pieces in the urban space. These visuals codes will be designed to help people visualize both acknowledged and unaware interactions with the networked city.

This workshop is addressed to anyone with interests in responsible innovation for smart cities, interaction design applied to urban stakes, social issues linked to digital technologies or the Internet of Things.

Speakers
EH

Estelle Hary

Estelle Hary is an interaction designer specialized in information design and user experience. She has a strong interest in the health field and definitely believes in design as a social practice through the creation of meaningful products. Crossing sciences and technologies with design methods, Estelle has a strong experience in working with researchers and scientists, especially on the opportunities related to the use of data. Estelle also... Read More →
avatar for Bastien Kerspern

Bastien Kerspern

Interaction Designer, Co-founder, Design Friction
Bastien Kerspern is an interaction designer specialized in public innovation, co-founder of two design studios Design Friction and Casus Ludi. After being trained at IDEO, Bastien has started to collaborate with startups and public institutions, building an extensive experience in managing interactive and participatory projects, ranging from video games to civic applications. | | He believes in innovation by transgression with a huge dose of... Read More →


Tuesday March 1, 2016 11:00 - 13:00
ROOM 4 – 6036A STUDIO Aalto University’s Arabia Campus, Hämeentie 135 C, Helsinki

13:00

Lunch
Tuesday March 1, 2016 13:00 - 14:00
UPPER FOYER Aalto University’s Arabia Campus, Hämeentie 135 C, Helsinki

14:00

Rapid video prototyping for connected products
The Internet of Things means that the kinds of products designers will be working on is changing. Connected products will involve interactions spanning across multiple devices, places and interface types, including non-screen based interfaces like voice or physical controls. Video is a useful tool to rapidly prototype and iterate the experience of such products before spending time getting electronics or coding involved.

This workshop will introduce participants to video as a low-fidelity prototyping tool and guide them through creating a video prototype of their own using their smartphones.

Speakers
avatar for Martin Charlier

Martin Charlier

Design Consultant, Freelance
Martin Charlier is designer specialising in the intersection of digital and physical. His background is in industrial design, he works a lot in UX and service design and his key interest is in connected products. He’s a co-author of ‘Designing Connected Products’, a co-founder of Rain Cloud (which is a project exploring new interactions with connected products) and a freelance design consultant. | | Martin has previously worked... Read More →
TM

Tom Metcalfe

Product Designer, Thomas Buchanan
Tom Metcalfe is a product designer, experience designer, producer and tutor based in the UK. His work predominantly focuses on user experiences across the physical and digital and runs a small design studio in Bristol. In addition he co-produces the interaction design talk series, This Happened Bristol and co-runs an R&D IoT project, Rain Cloud. Previously, he’s delivered keynotes at Crafts Council’s Make:Shift, O’Reilly... Read More →


Tuesday March 1, 2016 14:00 - 16:00
ROOM 4 – 6036A STUDIO Aalto University’s Arabia Campus, Hämeentie 135 C, Helsinki

14:00

Connecting with Motion. The Choreography of In-Between Moments.
The workshop explores how motion design can turn often overlooked in-between moments in user interactions into delightful signature brand experiences.

These are things that impact the overall impression of our experience. In the digital world this is often overlooked and users are left guessing after an interaction. With small adjustments to your process you can make sure that you minimize the impact of long loading times and completely remove elements of confusion.

You will learn the pros and cons of different prototyping tools, why merging tools are important to create motion and interactions.

We will then focus on After Effects and Proto.io to create within the workshop an interactive prototype.
Key points;
  • Designing for the in-between moments of an experience
  • Merging motion design & interaction design
  • Designing without the boxes
Today technology has reached a point where animated interfaces are common, whilst having little effect on performance. They are often used to make products look prettier and add some flare to a splash screen. We believe that animation is a tool that should be used for function first and foremost.

Workshop requirements:
  • Laptop
  • After Effects CC 2015 software
  • Proto.io registered account

Speakers
avatar for Matt Cane

Matt Cane

Experience Designer Director, R/GA
Experience Designer Director, R/GA London, Matt Cane, has 8 years experience in digital design across mobile and web projects, as well as out of home and in-store retail work. | | Matt has worked with many clients across different fields, from world brands such as Nike, McDonalds, and Microsoft (Skype) many mobile clients such as O2 and Vodafone to more corporate work with law firms and banks. | | He is a specialist in mobile design but his... Read More →
avatar for Ludvig Sandstrom

Ludvig Sandstrom

Experience Designer, R/GA
Experience Designer, R/GA London, With his roots in Sweden, Ludvig studied Interactive Communication at the Berghs School of Communication in Stockholm. From there he moved to London where he now works as an Experience Designer at R/GA. Over the past few years he’s been developing products and services for millions of people in a variety of markets including the UK, US, Turkey and Russia. | | Ludvig has been working with UX-focused... Read More →


Tuesday March 1, 2016 14:00 - 18:00
ROOM 2 – 344, RESEARCH INSTITUTE LECTURE HALL Aalto University’s Arabia Campus, Hämeentie 135 C, Helsinki

14:00

IBM Design Thinking in Action: How can advances in learning science and technology reduce inequality among young people?
The Middle-Skills Gap is a worldwide problem. In the USA alone as many as 25 million, or 47%, of all new job openings from 2010 to 2020 will fall into the middle-skills range. In this workshop we will break into two groups to solve this. Group 1 to use DesignThinking to come up with better education initatives for K-12 age students and Group 2 will use Design Thinking help figure out how to retrain young workers in the 18-30 year old range. Four Goals for Design Thinking Workshop:
  1. Gain a strond understanding of how to put IBM Design Thinking to Work
  2. Think about how to advance your current or future projects
  3. Bond with fellow participants
  4. Solve a real world problem

Speakers
RD

Ray DeLaPena

Global Experience Strategist, IBM iX
AK

Aino Kivinen

Customer Experience Consultant, IBM iX


Tuesday March 1, 2016 14:00 - 18:00
ROOM 6 – ARTIST FOYER Aalto University’s Arabia Campus, Hämeentie 135 C, Helsinki

14:00

Prototyping for wearable fashion: How do you bring your best ideas to life?
How do you bring your best ideas to life while satisfying a real need in the market? Having a go-to process when it’s time to activate can be a tremendous advantage in creating a lasting connection with consumers. This workshop will provide hands-on practice on how to take your concepts from insight to prototype. We’ll show you how to workshop your designs with some of the latest trends in the fashion tech and wearable space, including those outside of bracelets and activity trackers. At the end, you’ll walk away with a proven process to get from bright idea to MVP, and the latest resources and tools for making your concept real.

Speakers
avatar for Page Schmucker

Page Schmucker

Associate Creative Director, Experience Strategy, R/GA
As an Experience Strategist at R/GA, Page merges traditional user-centered design philosophy with the rapid-prototyping techniques of agile design. She has helped brands like Nike, Volvo, Fossil understand the core needs of their consumers to create products and services that elevate the brand experience. Page has a masters degree in Design Management from The Savannah College of Art and Design. She is a maker, doer, planner, organizer... Read More →
avatar for Kumi Tominaga

Kumi Tominaga

Associate Technology Director, R/GA Prototype Studio
Kumi is a creative technologist, currently working at R/GA Prototype Studio in New York. She’s worked on a wide range of projects for clients such as Nike, Fossil, Converse, L’Oreal, MasterCard, Samsung, Verizon, etc. | | Kumi spends her typical day writing code, tinkering with new technologies and building prototypes. Originally from Tokyo, a New Yorker since 1991, she still visits Japan a few times a year to see her... Read More →


Tuesday March 1, 2016 14:00 - 18:00
ROOM 3 – TKO 7002B STUDIO Aalto University’s Arabia Campus, Hämeentie 135 C, Helsinki

14:00

Storytelling in Digital Service Design
“Let me tell you a story….” – Storytelling, one of the most powerful ways to convey messages and a basic human need.

The workshop explores the role of storytelling in digital service design. With the constant rise of new emerging technologies, new challenges arise impacting various areas of design. Allowing for non-linear and more continuous experiences, the user is empowered to alter the course of the narrative and the way content is experienced and explored.

The static world of websites and apps is challenged by new technologies such as Google Cardboard, Occulus Rift, and connected devices, all of which require the creation of continuous, multi-routed storylines that Occulusinteraction Design is crafting and orchestrating, as interaction allows the user to be more deeply involved with the content the story thereof. Instead of presenting a linear feature, the user can follow various characters and affect the outcome of the story. This results in more dynamic stories and outcomes, captivating the user and enhancing the user experience.

Take away: Let's forget about connected devices and stop being carried away by the splash of immersive experiences but let's rather focus on the core that brings them all together – the story behind. Any connected product, for instance, is a physical device with a digital service at its heart. So we should focus on the experience and the design of the service to start with in order to evoke emotions, to connect and to convey. The audience will get the chance to explore the dynamics of storytelling and get tips on how to improve their own stories.

Speakers
avatar for Maria Lumiaho

Maria Lumiaho

Designer, Futurice
Maria is a Berlin-born multifaceted designer that is crazy in love with the fuzzy front end and big picture painting. She loves dancing with ambiguity and enjoy the journey of the entire spectrum of the design process with in-depth skills in service design and user experience design. | | She teaches and coaches to give back in the spirit of the people who helped herself grow as a person and professional; She is a ME310 Stanford Alumni. She is... Read More →
avatar for Suvi Numminen

Suvi Numminen

Senior Service Designer, Futurice
Suvi is a versatile designer who loves working with ambiguous problems. She believes in designing not just products and services that solve problems but ones that tell memorable stories and build relationships. Her core skills include service design, interaction design, visual design and game design.
avatar for Jane Vita

Jane Vita

Senior Service Creator, Futurice
Over the past 15 years, Jane Vita had the opportunity to gain experience in many of the design competencies, including user experience, interaction design, service design, digital strategy, digital media and visual design, with projects in a range of different industries. She has a visual design background, post-graduation in Web Design and she holds a Master's in Service Innovation and Design. | | Jane has helped creating new digital... Read More →


Tuesday March 1, 2016 14:00 - 18:00
ROOM 5 – LOWER FOYER Aalto University’s Arabia Campus, Hämeentie 135 C, Helsinki

14:00

The network as a design material: distributed systems UX for the internet of things
Designing for the IoT requires a systems approach to UX: considering ecosystems of distributed devices and cloud services. Where does information processing happen? How do devices work in concert? What is the experience of the network itself: the spaces between devices? In conventional UX, we often assume that devices are constantly networked, with data almost instantly synced. This is rarely the case in connected products/IoT, and delays and discontinuities are not edge cases: handling them is part of the core UX. To create a really slick UX, designers need to understand the characteristics and limitations of IoT technology. This workshop will give participants practical knowledge of the issues in designing for connected product ecosystems.

Speakers
avatar for Claire Rowland

Claire Rowland

UX and Product Strategy Consultant, Independent
Claire is an independent UX and product strategy consultant specializing in the internet of things. She is the lead author of Designing Connected Products: UX for the consumer internet of things. She has a particular interest in taking connected products from an early adopter user base to the mass market, and technologies that support mundane, everyday activities. Before becoming independent, she worked on energy management and home automation... Read More →
avatar for Helen Le Voi

Helen Le Voi

Director of Customer Experience, Leo Burnett
Helen holds a Masters in Computer Related Design from the Royal College of Art. She enjoys exploring the boundaries of technology and the possibilities it can offer. She's been doing so since 1995 specialising in Interaction Design and User Experience, working with companies such as Philips, Nokia, Samsung and BT. | | Currently she's Director of Customer Experience at Leo Burnett in London, working at the intersections between people... Read More →


Tuesday March 1, 2016 14:00 - 18:00
ROOM 1 – STUDIO STAGE Aalto University’s Arabia Campus, Hämeentie 135 C, Helsinki

16:00

Design for Good? Collaboratively Defining Designers’ Codes of Ethics
Ethics are a difficult topic for designers to discuss. We do not have the language, structure, or common understanding needed to define our moral boundaries as a professional community. Attendees of last year’s IxD conference made this clear as they brought up ethics repeatedly during conference conversations. This workshop will help participants articulate their own personal code of ethics as well as collaborate with others to create communal Designers’ Oaths.

Participants will start the workshop with a gameful role playing icebreaker to get them out of their traditional mindsets regarding design and ethics. This experience will allow participants to role play through situations to define their personal understanding of ethics and learn strategies for discussing ethics in a group environment.

We will introduce the Designer's Oath project and share the project's transformation. Participants will follow the project’s journey from mad-lib ethical guideline into a conversational tool used by designers around the globe.

Participants will break into small groups to collaboratively write and illustrate a Designer’s Oath representing their group’s understanding of the responsibility we have as designers to those we design for. These Oaths will be shared with the IxDA community.

Speakers
avatar for Samantha Dempsey

Samantha Dempsey

Experience Designer, Mad*Pow
Samantha Dempsey is an experience designer at Mad*Pow where she designs interactions between people, their bodies, and healthcare systems. Her background in illustration informs her approach to experience design as she incorporates narrative flow, visual storytelling, and sequential art into her work. She conducts research into visualizing patient narratives and creates tools to facilitate visual communication between patients and clinicians... Read More →
avatar for Ciara Taylor

Ciara Taylor

Senior Experience Designer, Mad*Pow
Ciara Taylor is a Senior Experience Designer at Mad*Pow where she applies her knowledge of games to design playful and meaningful experiences for behavior change. She has always had one foot in the design world and the other in the gaming world. Working in both communities, Ciara has utilized her hybrid role to research and design new ways to create community engagement through elements of play. When she isn’t designing playful experiences, she... Read More →


Tuesday March 1, 2016 16:00 - 18:00
ROOM 4 – 6036A STUDIO Aalto University’s Arabia Campus, Hämeentie 135 C, Helsinki
 
Wednesday, March 2
 

08:00

Registration and Breakfast
Registration opens, breakfast available.

Wednesday March 2, 2016 08:00 - 09:15
1. Finlandia Hall Main Stage Mannerheimintie 13, Helsinki

09:15

Welcome
Wednesday March 2, 2016 09:15 - 09:30
1. Finlandia Hall Main Stage Mannerheimintie 13, Helsinki

09:30

Keynote: Design, Science and Music

Where now in design? We have, in the words of Danny Hillis, become “so intertwined with what we have created that we are no longer separate from it. We have outgrown the distinction between the natural and the artificial.” This talk is a reflection on the fusion of design and science practiced at the MIT Media Lab. It also draws on experiences at Dopplr, the Nokia Design studio, and most recently, the Sync Project, a global collaboration harnessing the power of music for health. Sync is applying machine learning to a dataset combining music listening and it’s biometric effects, to develop music as personalised medicine.


Speakers
avatar for Marko Ahtisaari

Marko Ahtisaari

CEO & Co-founder, The Sync Project
Marko is an entrepreneur, designer and investor. He is CEO and co-founder of The Sync Project, and a Director's Fellow at the MIT Media Lab. From 2009 to 2013 he was head of product design at Nokia, responsible for hardware, user experience and packaging design. The work of the Nokia design team includes the award-winning N9 and Lumia. He left Nokia to be an entrepreneur again. Previously, he was CEO and Co-founder of Dopplr (acquired by Nokia... Read More →


Wednesday March 2, 2016 09:30 - 10:30
1. Finlandia Hall Main Stage Mannerheimintie 13, Helsinki

10:30

Designing the future of Augmented Reality
Until now, augmented reality has so far been mostly a sci-fi vision that overlays visual information to what we see in the physical world. It’s widely perceived as a “cool and interesting feature” for brands and advertising, but doesn’t have much practicality yet. To harness the real power of AR, which includes geolocation, image recognition, we believe that a more utilitarian visual search would be next.
To design for such possibilities, we begin to question even the fundamental basis of AR. For example, what would AR become beyond a rich visual layer? Will this change people’s motivation and behavior to use AR? How can we redefine AR to be a tool to give augmented information on objects? And how we can speculate its usage in the future?

Speakers
avatar for Carina Ngai

Carina Ngai

Senior UX designer, Blippar
Carina Ngai is on a quest to define “the future of X”: always iterating and designing the design research process. Currently, she is Senior UX designer at Blippar, an augmented reality platform that enables users to interact with physical objects in the digital world. She had been a Product Design lead in various companies. Among them were Google, Netflix, Samsung, and Adobe. Previously, as Design Futurist in Samsung’s UX Innovations Lab... Read More →


Wednesday March 2, 2016 10:30 - 11:00
4. Campfire Stage Mannerheimintie 13, Helsinki

10:30

Design patterns for government services: A community, not a library
At GOV.UK, we aim to build services that are ‘consistent, not uniform’.
But as more teams across government built services on GOV.UK, we found that we weren’t being consistent. For example, we had several ways of asking for a date of birth, and we knew that some worked much better than others.
We wanted to share best practices between designers, and spread more quickly what we were learning from our extensive user research.
We knew we wanted to create some design patterns. But we’d seen many pattern libraries fail: full of great advice, launched with great fanfare, but largely ignored and quickly out-dated.
From the start, we put as much effort into building the community around our design patterns, as we did building the patterns themselves. And we now have a community of designers, user researchers and others that actively discusses, challenges, and updates the patterns.
In this talk we’ll describe how we create and maintain our patterns, how we involve colleagues across government, the lessons we’ve learned and our future plans.

Speakers
TP

Tim Paul

Head of Interaction Design, UK Government Digital Service
Tim is a designer specialising in large public sector digital services. He is Head of Interaction Design at the UK Government Digital Service, where he helps departments and agencies transform the services they provide on GOV.UK. Before GDS, Tim led the tfl.gov.uk design team at Transport for London, where he was responsible for the design of services like the Journey Planner and Congestion Charging.
avatar for John Waterworth

John Waterworth

User Experience Researcher and Designer, UK Government Digital Service
John Waterworth is a user experience researcher and designer. His sweet spots are turning research findings into clear insights that clients can understand and action, and using those insights to create innovative concepts for new products and services. | | John is currently working with the UK Government Digital Service to build a strong and effective community of user researchers across government.


Wednesday March 2, 2016 10:30 - 11:30
2. Helsinki-sali Mannerheimintie 13, Helsinki

10:30

Huge Café - Brewing Up the Future of User Testing
What happens when you mix a digital agency with damn good coffee? You create the perfect space to test, observe, iterate and repeat. Imagine a future where you can design a transactional digital product and have users test it live in real scenarios. Huge is bringing this idea to life by launching a cafe in Midtown Atlanta. This cafe will act as a creative testing environment to develop and deploy advanced digital retail solutions for customers and clients. In this session, we will discuss the value in investing experiential technology, and the insights gained when you can test quickly, often, and live in a public setting with social and environmental pressures. We will be closer to our users than ever before.

Speakers
MB

Matt Bedette

Experience Lead, HUGE Inc
Matt Bedette is an award winning Experience Lead at HUGE Inc. based out of Atlanta, GA. With almost 20 years of experience in the industry, Matt has had the pleasure of helping clients such as Coca-Cola, Activision, Samsung and Under Armour elevate their Brand utilizing his diverse background and collaborative spirit to drive truly innovative consumer experience solutions. Mr. Bedette holds both a B.S. in Motion Picture Sciences &... Read More →
avatar for Jenny Drinkard

Jenny Drinkard

Huge Inc.
Jenny Drinkard is an Interaction Designer, born and raised in ATL. Jenny holds a BS in Industrial Design from Georgia Tech. She has spent the last 4 years curating a crazy start to her career by designing lamps in a factory in China, producing two products with Quirky, bouncing around New York City, developing UX skills at Huge BK, and eventually settling in quite happily as an interaction designer at Huge ATL, a place where she is free to... Read More →


Wednesday March 2, 2016 10:30 - 11:30
3. Ravintolasali Mannerheimintie 13, Helsinki

10:30

Scales
Interaction Design as a practice places designing for user behavior at the center of the design activity. At its lowest level, Interaction Design looks at the request-response mechanisms and controls - the microinteractions - that make up the fundamental building blocks of technology. As we increase the scale of our efforts, Interaction Design shifts in focus from microinteractions to screens and tasks; screens and tasks to activities; activities to services; and services to interconnected systems. At the same time, the toolset and perspective of the Interaction Designer needs also to shift.
This talk will look at examples of this change in perspective as we design at different scales of interaction, and the accompanying change in method and skill set needed to successfully navigate between them. Finally, the talk will also look at how our definitions of 'high-level' and 'detail' shift in line with the scale of our work.
The underlying message of the talk is this: the most successful interaction designers simultaneously operate across scales, balancing high-level thinking with detail, and moving seamlessly between the two.

Speakers
avatar for Steve Baty

Steve Baty

Meld Studios
Steve likes to understand how complex systems behave, and redesign them to improve the outcomes for the individuals and organisations operating within. | | Steve is a Founder and Principal of Meld Studios, an award-winning Australian design studio. He has over 18 years of commercial experience working with major Australian and international brands on strategy and design, including Westpac, Qantas, Telstra, oneworld, AMP, RMIT University, State... Read More →


Wednesday March 2, 2016 10:30 - 11:30
1. Finlandia Hall Main Stage Mannerheimintie 13, Helsinki

11:00

CitySkin – an experimental mobile data visualization tool
As mobile phones are becoming ubiquitous machines with increasing processing power, this talk will focus in presenting an experimental application, CitySkin, which relies on mobile phones for data retrieval with mapping purposes. This mobile visual system provides an accessible mean to design an invisible skin of a city (an image-map output) following a user point of view at a given moment in time. This project explores relations between subjectivity and raw data by combining hard data with and visual mapping. Cities and their intrinsic diversity can be compared; as well as slight differences in the input variables can present greater changes in a recurrent path. CitySkin records the mood of a specific derive, discussing the cultural implications on computing and the design of its ubiquity.

Speakers
avatar for Isabel Paiva

Isabel Paiva

Designer, PhD student in Digital Media, UT Austin Portugal
Isabel Paiva is a designer and a PhD student in Digital Media at the UT Austin Portugal program. Her research is focused in the intersection between materiality and digital realms particularly focused in contributions given to the concept of ubiquitous computing.


Wednesday March 2, 2016 11:00 - 11:30
4. Campfire Stage Mannerheimintie 13, Helsinki

11:25

Student Design Challenge Teaser
Wednesday March 2, 2016 11:25 - 11:30
1. Finlandia Hall Main Stage Mannerheimintie 13, Helsinki

11:30

Designing the future of reading
The way we read and consume textual content has undergone a sea change in the recent past, influenced largely by the burgeoning magnitude of the online world. What have been the repercussions of this on our cognitive capabilities and rapidly dwindling attention spans? I shall explore some quick ideas and concepts on how we can create more immersive reading experiences, both in the digital and physical world and what is our role as interaction designers in defining the future of media consumption in general.

Speakers
avatar for Manasi Agarwal

Manasi Agarwal

User Experience Designer, Adobe
I'm a 28- year old new media and interaction designer from Delhi, India. Currently I work as a user experience designer on the Acrobat DC family of products at Adobe. I have worked with various product and service start-ups prior to my gig at Adobe; where I now work with my designer colleagues, engineering team and product management to ensure the best experience for our millions of users. | | I've done my time of 6 years at D-school: I did my 4... Read More →


Wednesday March 2, 2016 11:30 - 11:45
4. Campfire Stage Mannerheimintie 13, Helsinki

11:30

Designing structured stories
Stories are everywhere, from newspapers to TV drama, fact to fiction. By deconstructing stories into fundamental, structured building blocks we can present them in new and powerful ways.
We can make experiences that vary the length of the story, let you explore it from different directions, summarise and recap it, change the media used to present it, adapt it to what you already know or personalise it to make it more relevant. And we can create truly responsive content that dynamically adapts to your device and context.
Through two case studies at the BBC, mobile news and a drama serial, I'll look at how we took a data-driven but user-centred approach to structuring and designing stories that resulted in novel experiences. The primary building blocks we use in our work are storylines, key moments and people. The storyline might be the epic journey of a character, the events in a refugee crisis or a love triangle. The essential moments and events in these storylines could be the bits people remember most fondly, the key to understanding or the jumping off points to other stories. Yet the key people or characters are almost always the most important part of a story to the audience.

Speakers
avatar for Tristan Ferne

Tristan Ferne

Lead Producer, BBC Research & Development
Tristan is lead producer for the Internet Research & Future Services team at BBC Research & Development where he uses technology and design to prototype the future of media and the web. He has over 15 years experience in R&D for media and the web. Originally a research engineer, then a software developer and now a producer and product manager, he has helped develop many influential prototypes and concepts for the BBC. He has worked with BBC TV... Read More →


Wednesday March 2, 2016 11:30 - 12:00
3. Ravintolasali Mannerheimintie 13, Helsinki

11:30

Closure Experiences – Why a simple goodbye could help climate change
Most experiences in life are punctuated by a closure experience. In the past these were profound; however, over generations we have distanced ourselves from meaningful closure experiences thanks to our lifestyles increasing in comfort, the church weakening and medicine advancing. This has seemingly freed us from the shackles of the ultimate closure experience - death - and sanctioning our personal pursuit of heaven on earth in the form of consumption. We are now encouraged to drunkenly stumble from purchase to purchase, with any sense of longevity and responsibility removed. Long term side effects of this are exampled in the Product, Service and Digital landscapes that we frequent. The consequences of our behaviour results in a changing climate, industries fined billions for mis-selling and individuals casually eroding their personal online reputations.
As designers we are active in the creation of services, products and digital products; making them attractive, engaging and usable for consumers, but we often overlook concluding these experiences for the user in a responsible way. Closure Experiences offers a model to frame this change.

Speakers
avatar for Joe Macleod

Joe Macleod

Designer, Independent
Joe Macleod has been working in the mobile design space since 1998 and has been involved in a pretty diverse range of projects. At Nokia he helped develop some of the most streamlined packaging in the world, he created a hack team to disrupt the corporate drone of powerpoint, produced mobile services for pregnant women in Africa and pioneered lighting behavior for millions of phones. For the last four years he has been key to establishing ustwo... Read More →


Wednesday March 2, 2016 11:30 - 12:30
2. Helsinki-sali Mannerheimintie 13, Helsinki

11:35

A Design Practice for the 21st Century
Design practices need to evolve to address the new connected world we live in, one where people and objects augment our capabilities like never before. In this talk, learn how a 21st century design practice – and its designers – needs to think about not just the human actors in a system, but also the objects, networks and algorithms that run the environments we live and work in.

Speakers
avatar for Matt Nish-Lapidus

Matt Nish-Lapidus

Interaction Designer and Creative Technologist, Independent
Matt is an independent designer and creative technologist in Toronto, a design instructor at Sheridan College and CIID, and the Vice President of the Interaction Design Association (IxDA). His work has included everything from a digital library catalog in use all over the world to enterprise software, video games, and large-scale public installations. He spent the first few years of his career assisting international new media artists including... Read More →


Wednesday March 2, 2016 11:35 - 12:20
1. Finlandia Hall Main Stage Mannerheimintie 13, Helsinki

11:45

Personas vs BigData
I've conducted experimentation of customer segmentation built from big data analysis and compared them with traditional personas out of qualitatives studies. This talk will present results of the project, consequences and opportunities on the design practice.

Speakers
avatar for Remy Bourganel

Remy Bourganel

Graduated in product design and self-taught in interaction and service design, Remy is practicing as a researcher, strategist and facilitator through both a professional and academic path. | | His main interest is in using digital technology to develop people’s creativity, autonomy and empathy through augmenting their perception, expression and reflexivity potential. He nurtures a special interest in ‘imaginaire’ as... Read More →


Wednesday March 2, 2016 11:45 - 12:00
4. Campfire Stage Mannerheimintie 13, Helsinki

12:00

Startups & Stand-up: How to learn about business by watching stock photos
Business world likes to present itself as something very serious, very technical, very complex. That intimidates many designers, making them believe that the highest place they can have in business, is to choose which colors to paint the hideous pie charts that business people use to decorate their PowerPoints.
Between the design world and the business world there is no wall: there is a smokescreen. This talk turns on the extractor for designers to see the Chief Emperor Officer’s new clothes.
In order to attend this talk, it is advised to have at least one year of professional practice of any design discipline, and enough business exposure to understand and enjoy any Dilbert strip.

Speakers
avatar for Santiago Bustelo

Santiago Bustelo

UX Director, Kambrica
Santiago is UX Director at Kambrica, a User Experience consultancy based in Buenos Aires. He chairs the local chapter of the Interaction Design Association (IxDA BA) and served as the first IxDA Regional Coordinator for Latin America. | | Santiago had his first contact with interaction design in 1997 – designing business simulations. Since then, he has participated in design and development projects for Argentina, Chile, Spain, the... Read More →


Wednesday March 2, 2016 12:00 - 12:15
4. Campfire Stage Mannerheimintie 13, Helsinki

12:00

Narrative Techniques in the IoT
Stories are integral to any experience. How can narrative techniques like multiple viewpoints in Kurusawa's Rashomon, the unreliable narrator in Antonioni's Blow-Up, and soliloquy in Shakespeare guide IxD in the IoT? By examining specific narrative techniques, we examine their implications and applications to framing, developing, and designing experiences beyond the screen.

Speakers
JA

Janice Ahn

UX Designer, Razorfish
Janice Ahn is an empathic, T-shaped UX designer at Razorfish in New York City. Prior to UX, Janice made narrative and documentary films. She trained in narrative/story and media at Stanford University (English BA, English MA, Art History minor) and New York University (Performance Studies MA, Film MFA). Her examination of story spans physical objects, performance, and the digital, while also spanning theory and practice. Janice also teaches... Read More →


Wednesday March 2, 2016 12:00 - 12:30
3. Ravintolasali Mannerheimintie 13, Helsinki

12:15

Design as the art of materializing business decisions
What does Interaction Designers have in common with Business Analysts? You'll see – and reflect upon – how interchangeable this roles can be in practice.

Speakers
avatar for Thiago Esser

Thiago Esser

Consultant UX / Interaction Design and Partner, Wildtech
I'm Thiago Esser. I live and work in Porto Alegre, in southern Brazil. | | Consultant UX / Interaction Design and Partner of Wildtech. Professor and Founder of UXniversity, space dedicated to study the contemporary design, especially the practices aimed at people (User Experience). Working with digital media Design for 12 years. | | I have released two ebooks (both in Portuguese): one on the sense of design process ownership, in order to... Read More →


Wednesday March 2, 2016 12:15 - 12:30
4. Campfire Stage Mannerheimintie 13, Helsinki

12:30

2016 Interaction Awards Finalists
Wednesday March 2, 2016 12:30 - 13:30
4. Campfire Stage Mannerheimintie 13, Helsinki

12:30

Lunch
Wednesday March 2, 2016 12:30 - 13:30
1. Finlandia Hall Main Stage Mannerheimintie 13, Helsinki

13:30

Intercultural Design
Looking at ideas from intercultural communication, seeing how we can apply them to design, and examining a few real-world examples of websites tailored for different cultural audiences.

Speakers
SP

Smitha Prasadh

UX designer, Autodesk
Smitha is a UX designer with a background in designing for the web. She seeks out meaningful and thoughtful work that has a real-world impact, and strives to use design to address issues of social justice and sustainability. Over the course of her career, she has worked in-house on products for disciplines such as urban planning, civil engineering, and healthcare, and spent a year freelancing fulltime with clients of all sizes and scopes... Read More →


Wednesday March 2, 2016 13:30 - 13:45
4. Campfire Stage Mannerheimintie 13, Helsinki

13:30

10 Team Goals for Effective Design Specifications
Poor documentation is not only a waste of time, but a potential source of:
• unmet expectations
• misunderstood requirements
• incorrect implementation
• unexpected complications
• blown estimates
• arguments
So, how do we produce quality documentation? Join me as I outline ten goals that can help your team create effective design specifications for end-to-end process improvements.

Speakers
avatar for Jack Moffett

Jack Moffett

Manager Apps Development – GUI, Inmedius, a Boeing Company
With a BFA in Graphic Design from West Virginia University and a Masters in Interaction Design from Carnegie Mellon, Jack has been designing web, desktop, and mobile applications for over 15 years. He has worked in both research and industry environments and has been teaching design part-time for 10 years at WVU. As a design manager at Inmedius, a Boeing Company, Jack directs a small team of interaction designers performing everything from... Read More →


Wednesday March 2, 2016 13:30 - 14:00
3. Ravintolasali Mannerheimintie 13, Helsinki

13:30

Measuring Design Quality
Rather than traditional departments, TransferWise is organised into several highly autonomous teams, each focused on solving a specific business or customer problem. It's the very essence of a lean approach – effort invested is justified by quantifiable impact. So what does this mean for design? How can you measure the impact of good design? Can you justify change because 'it feels better'?

Speakers
avatar for Duncan Lamb

Duncan Lamb

Design Lead, Transferwise
Duncan is a Design leader with broad experience leading creative teams to help businesses discover opportunities, define solutions and deliver great products. At TransferWise, Duncan leads a small team of designers building products that feel simple, fast, safe and fair for millions of people around the world. As a co-founder at Aether, Duncan built a company to design and ship Cone, a thinking music player that gives it's owners a simple... Read More →


Wednesday March 2, 2016 13:30 - 14:00
1. Finlandia Hall Main Stage Mannerheimintie 13, Helsinki

13:30

The Design Scientist
Machine learning software is changing the daily practices of designing user experiences. It used to take multiple steps to find, open and review an upcoming flight confirmation, where now it shows up immediately as a notification that pulls information directly from an email. How are designers creating user flows and journeys for the invisible actions machines take to generate a desired experience? How are designers influencing these data-driven decisions so that they are considering the user’s needs and emotions? At Airbnb, we are exploring new design languages and processes that help to illustrate key data-driven moments in a user’s flow. These visualizations give greater visibility to the broader product team and help us to make informed decisions for the user experience. The design team is combining traditional methods of wireframes and user flows with new methodologies to elucidate how an explicit trigger kicks off implicit ones that end in a result we believe is right. Data decisions are inherent in our user’s journey and how we tell stories about the vision of our product. This talk will cover some basic principles of designing with machine learning in mind and thought-starters for how the audience might start to create new processes of their own.

Speakers
avatar for Amber Cartwright

Amber Cartwright

Design Manager, Airbnb
Amber dreams and lives through the understanding that a creative imagination can solve any problem. It has been her life blood since she was a child, where her librarian mother read her wild stories about how life didn’t have to fit into a neat little box. She was an artist first, where the medium of dance allowed her to explore different expressions of storytelling that lead her into her first career in motion graphics, which was a natural... Read More →


Wednesday March 2, 2016 13:30 - 14:00
2. Helsinki-sali Mannerheimintie 13, Helsinki

13:45

Kite Connections: Merging art, technology, and culture into new platforms for social impact
Pipas Conectadas merges art and technology to transform the kite fighting of Rio de Janeiro’s favelas into a digital-physical platform that seeks to create new pathways for connection and communication across economic boundaries. What are today’s opportunities for designers to intersect with culture and have a positive social impact? How can technology platforms support inclusion and connection? How can we foster a more interesting world where everyone can play the game? This talk will share the process of designing, developing, and executing Pipas Conectadas in the favelas of Rio and explore how designers can intersect with cultures across the globe, support inclusion, and ultimately have a positive social impact with their work.

Speakers
avatar for Claudia Bernett

Claudia Bernett

Founder, Little Cloud Collective
Claudia Bernett is a designer, artist, and educator. She creates interactive work that taps into shifting behavior and inspires new cultural perspectives. She is founder of Little Cloud, a cross-discipline, international collective focused on developing new technology platforms with social aims. She’s worked for such international firms as frog Design, R/GA, Method, and HUGE, where she has led the design of high-profile interactive work... Read More →


Wednesday March 2, 2016 13:45 - 14:00
4. Campfire Stage Mannerheimintie 13, Helsinki

14:00

Designing for Future Spaces: Lessons from the Digital World
We live in a world now where we are glued to our devices - digital media has engulfed and integrated into our everyday lives seamlessly. And with new technology, we also see an emergence of different social behaviours in physical spaces – in our homes, restaurants, museums, bathrooms – everywhere. For decades, architecture and digital design have always been separate, with architecture taking precedent. But as these two worlds begin to merge more and more, we can actually take some lessons from digital and service-based practices to create immersive physical spaces to evolve with our digital lives.

Speakers
avatar for Jane Wong

Jane Wong

Interaction and Experience Designer, R/GA
Jane is an Interaction and Experience Designer currently at R/GA working for Nike. After many years working in architecture, she made the pivot to Interaction Design to work more closely with human centered research and design, and to begin to explore how technology-based behaviour could play a bigger role in shaping physical space. She is passionate about how the tangible can meet the digital world, and how the impact of new devices and media... Read More →


Wednesday March 2, 2016 14:00 - 14:30
4. Campfire Stage Mannerheimintie 13, Helsinki

14:00

Crowds, Algorithms, and Computation: The New Materials of Design
In a world full of networked hardware, the design of software is more important than ever. For design to work at web scale it must move beyond users and screens. The new materials of design aren’t just plastic, pixels, and code; they’re the social and computational fabric of the web: Crowds, algorithms, and the software forms they enable.

Speakers
MM

Matthew Milan

CEO and Co-founder, Normative
I’m the CEO and co-founder of Normative, a software design firm headquartered in Toronto, Canada. I’ve spent the last 15 years designing products and leading teams on the fuzzy front end of emerging technologies and networks, specializing in software design, innovation and product development.


Wednesday March 2, 2016 14:00 - 15:00
2. Helsinki-sali Mannerheimintie 13, Helsinki

14:00

Love Actually – Experience Design Lessons From Romantic Comedies
Interaction designers often look to Science Fiction for design inspiration, but when it comes to inspiring love from customers and clients, the best role models are romantic comedies.This session explores the rich rom-com pattern library for achieving happily-ever-after with customers and clients.

Speakers
avatar for Angel Anderson

Angel Anderson

CEO, Nailsnaps
Angel Anderson is seasoned UX design leader and business strategist who left her VP, User Experience Director position at Crispin Porter + Bogusky to found and run her own startup, NailSnaps. Now as CEO, Anderson is responsible for scaling NailSnaps to be an international success and truly loved by customers as the world's first mobile, social nail design platform. She uses romantic comedy (rom com) pattern library to foster brand love and she... Read More →


Wednesday March 2, 2016 14:00 - 15:00
3. Ravintolasali Mannerheimintie 13, Helsinki

14:00

The Dawn of Agentive Technology: The UX of “soft” AI
There is a new category of technology that is emerging across the world, in which a system does complex work on behalf of its user. In these agentive systems, a low-level artificial intelligence acts as an agent on a user’s behalf to accomplish some task. It delivers on the promises of user-centered design more than ever before, but will require that businesses, designers, governments, and technologists think of them distinctly and design for them differently. It will require them to master new scenarios and new tools.

Speakers
CN

Chris Noessel

Design Fellow, Cooper
A 20+ year veteran of interaction design, Christopher designs products and services for a variety of domains, including health, financial, and consumer. He also teaches, speaks about, and evangelizes design internationally. His spidey-sense goes off semi-randomly, leading him to investigate and speak about a range of things from interactive narrative to ethnographic user research, interaction design to generative randomness, and designing for the... Read More →


Wednesday March 2, 2016 14:00 - 15:00
1. Finlandia Hall Main Stage Mannerheimintie 13, Helsinki

14:30

Conversations with Alice
Can artificial intelligence create entertaining storytelling for the rest of us?
In the future the media landscape, where we will be immersed, would be completely different from today’s media ecosystem.
Emerging trends shows the arise of machines in the form of robots and AIs as companions and intellectual workers. AIs and robots will interact with us through virtual reality experiences and smart environments.
Conversations with Alice is a virtual reality application where the content is completely generated by algorithms. The app explores 3 different media, sound, visuals and text, all coming from different algorithmic and generative sources.
A dialog between chatbots is the narrative voice that walk with the player in immersive imagery that evokes the dreamy atmosphere of Carroll's Alice in Wonderland. The landscape is an algorithmic modification of panorama images taken by a robot, while the soundscape is generated parametrically.
The audience is called to step into a mechanical world that feels poetic and has the aesthetic of a dream. The project wants to interrogate new possibilities of entertainment and challenge the role of AI as a new factor in determining society’s future power structure.
Is AI smart enough to create compelling stories? Do we still find interesting visuals in a VR setting that are created by algorithms?
Will automatically generated content have a political weight? Can we forecast the strategies that organizations will use to control AI?
These are the open questions that the project explores and hopefully they will be answered, implicitly or not, by the voyagers of the surreal world of Conversations with Alice.

Speakers
avatar for Pierluigi Dalla Rosa

Pierluigi Dalla Rosa

Interaction Designer & Technologist, Tellart
Creating harmony between technology, people and nature, merging digital and physical, understanding bits and bytes as a reflection of pervasive media, this is what Pierluigi is working on at the moment. | | He holds a master degree in Cinema and Media Engineering from Politecnico di Torino and a double degree from the excellence program Alta Scuola Politecnica. He is an alumni and visiting professor in CIID. | | In his practice, Pierluigi... Read More →


Wednesday March 2, 2016 14:30 - 15:00
4. Campfire Stage Mannerheimintie 13, Helsinki

15:00

Can Computers Design?
Algorithms have revolutionized pretty much every area of manufacturing and engineering. Is interaction design the next? This talk gives an overview of what future holds for algorithmic methods in interaction design. I give a live demo with an interactive layout optimizer, provide an overview of bleeding-edge research, and provoke discussion on what might happen to the profession of interaction design in 5 years.

Speakers
avatar for Antti Oulasvirta

Antti Oulasvirta

Associate Professor, Aalto University User Interfaces research group
Antti Oulasvirta is an Associate Professor at Aalto University where he leads the User Interfaces research group. He was previously a Senior Researcher at the Max Planck Institute for Informatics and the Cluster of Excellence on Multimodal Computing and Interaction at Saarland university. He received his doctorate in Cognitive Science from the University of Helsinki in 2006, after which he was a Fulbright Scholar at the School of Information in... Read More →


Wednesday March 2, 2016 15:00 - 16:00
2. Helsinki-sali Mannerheimintie 13, Helsinki

15:00

Designing with Velocity at Scale
Many companies have accomplished two of those but no one yet has successfully combined quality, velocity, and scale. It's no easy task. Raphael will discuss how we, at Pinterest, hope to accomplish that by creating self-reliant teams that knit together Design, Engineering, and Product Management — a triad of disciplines and individuals, working closely together in a highly collaborative, trusted, and empowered manner. Raphael will show how it works in the day-to-day, illustrated with recent examples.

Speakers
avatar for Raphael Grignani

Raphael Grignani

Product Design Manager, Pinterest
Raphael Grignani is a designer living in San Francisco. He's currently Product Design Manager at Pinterest. Prior he co-founded and served as CEO of Jauntful, as well as designed products and led teams for Nokia, Method, Google, Heath Ceramics, amongst others. He also co-founded the IxDA Interaction Awards :)


Wednesday March 2, 2016 15:00 - 16:00
3. Ravintolasali Mannerheimintie 13, Helsinki

15:00

Getting (Dis)Connected: Shallow Interaction Patterns for Deeper Human Experiences
Shallow interaction design is a new way of thinking about human-computer interaction. We define shallow interaction design as the patterns and features of an experience that promote surface-level interactions with technology devices to minimize distraction. In this session, we will discuss how we applied shallow interaction design in Extreme Event, a social game that teaches players about disaster resilience. We’ll describe and demonstrate 6 shallow patterns that we used in the creation of this game to ensure that digital interactions played only a supporting role to the human-to-human interaction. We’ll conclude with a group discussion about other domains, such as healthcare and wearables, where shallow interactions will play a critical role in the future.

Speakers
avatar for Kieran Evans

Kieran Evans

Director of Interaction Design, EY Intuitive
Kieran has spent the last 15 years designing visually compelling and usable responsive websites, mobile applications, and interactive experiences for major nonprofit, financial, and pharmaceutical clients. At his core, Kieran enjoys puzzling out solutions, regardless of the platform or vertical, and creating interactive prototypes (of varying degrees of fidelity) to better understand the nuances of interaction. His work has garnered numerous... Read More →
avatar for Jes Koepfler

Jes Koepfler

Managing Director, EY Intuitive
Jes has nearly a decade of experience conducting user research and evaluation across a variety of domains including nonprofits, education, healthcare, and more. Her favorite part of the user-centered process is uncovering key stakeholder questions and designing the optimal research strategy using a variety of methods from interviews and observations to surveys, participatory design sessions, and usability testing - to name a few tools in her... Read More →


Wednesday March 2, 2016 15:00 - 16:00
1. Finlandia Hall Main Stage Mannerheimintie 13, Helsinki

16:00

Happy Hour hosted by Ottoboni
Wednesday March 2, 2016 16:00 - 17:00
1. Finlandia Hall Main Stage Mannerheimintie 13, Helsinki

17:00

Keynote: Anybody Home? The past and future of home interactions.
Speakers
avatar for Alexandra Deschamps-Sonsino

Alexandra Deschamps-Sonsino

Designer, consultant and speaker, Designswarm
Alexandra is an interaction designer, product designer, entrepreneur and speaker that focuses on the internet of things. She was named 2nd in “Top 100 Internet of Things Thought Leaders” (Onalytica, 2014), included in the “Top 100 Influencial Tech Women on Twitter” (Business Insider, 2014) & included in the “Top 10 IOT Influencers you need to know about” (Dataconomy, 2015). She was co-founder and CEO of Tinker London, the first... Read More →


Wednesday March 2, 2016 17:00 - 18:00
1. Finlandia Hall Main Stage Mannerheimintie 13, Helsinki

19:00

Welcome Reception at City Hall
Hosted at Helsinki’s City Hall, join us for a reception to meet and mingle with your Interaction colleagues from around the globe. Catch up with old friends and meet new faces at the Interaction16 Welcome Party.

Wednesday March 2, 2016 19:00 - 21:00
City Hall Pohjoisesplanadi 11-13, Helsinki

21:00

Afterparty at Bar 7 Blings. Sponsored by Intercom
Wednesday March 2, 2016 21:00 - 23:00
Bar 7 Blings Mikonkatu 23, Helsinki
 
Thursday, March 3
 

08:00

Registration and Breakfast
Registration opens, breakfast available.

Thursday March 3, 2016 08:00 - 09:00
1. Finlandia Hall Main Stage Mannerheimintie 13, Helsinki

09:00

Welcome
Thursday March 3, 2016 09:00 - 09:15
1. Finlandia Hall Main Stage Mannerheimintie 13, Helsinki

09:15

Keynote: Robot Ethics and the Future of Human-Robot Interaction
Speakers
avatar for Kate Darling

Kate Darling

Research Specialist, MIT Media Lab
Dr. Kate Darling is a Research Specialist at the MIT Media Lab and a Fellow at the Harvard Berkman Center. Her interest is in how technology intersects with society. Kate’s work has explored economic issues in intellectual property systems and also looks at the near-term effects of robotic technology, with a particular interest in law, social, and ethical issues. She runs experiments, hold workshops, writes, and lectures on some of the more... Read More →


Thursday March 3, 2016 09:15 - 10:30
1. Finlandia Hall Main Stage Mannerheimintie 13, Helsinki

10:30

Assisting Nepal after the earthquake: Lessons learned from applying design thinking in a post-disaster context
Last year, after a devastating series of earthquakes that impacted 6.6 million people and killed over 9000, a team of Google employees went to Nepal to help with disaster relief. Sumier Phalake was one of two User Experience Designers chosen to go as part of this team. In this talk, Sumier will recap his experiences applying design thinking to a post-disaster situation and share the results of his work there. Further, he will broaden the discussion to the role of design & research in the developing world and factors critical for success in these regions, in both commercial and non-profit contexts.

Speakers
avatar for Sumier Phalake

Sumier Phalake

Senior User Experience Designer, Google
Sumier is a Senior User Experience Designer at Google working on tools to make Googlers more productive. He also advises startups with UX issues in the valley. Prior to Google, he worked at IBM, where he took on design challenges in the media, entertainment, sports and retail industries. He has also spent time working with the non-profit world, advising them on experience strategy. Sumier received his MS in Digital Media from GeorgiaTech. Outside... Read More →


Thursday March 3, 2016 10:30 - 11:30
2. Helsinki-sali Mannerheimintie 13, Helsinki

10:30

The Hidden Challenges and Rewards of Managing a UX Team
What’s next for you? The interaction design world is growing and changing and there is an increasing number of opportunities within our profession. One option as you progress in your career is the move to management. But should you do it?

I want to share with you the 4 big lessons I learned through my experience managing a UX team. I use insight from the experts to provide a deeper understanding of what great leadership really is, while relating it back to the specific challenges of being a UX manager.

As an interaction designer you already have many of the skills needed to give you a head start in the move to management. But there is more to it than what appears on the surface. One of the most difficult parts of being a manager is building the emotional intelligence to bring self awareness, empathy and humility to the role. These traits are more important than those commonly portrayed by the ‘charismatic leaders’ of popular culture and they are things that can be learned. In my talk I will demonstrate how these come into play with examples of common issues that you might face as a UX manager.

Being a good manager takes time and effort as well as a shift in focus away from the pure practice of design. But it is in many ways its own design challenge that brings great satisfaction. And the skills you will learn are life skills, not only work skills.

Speakers
avatar for Rachel Jackson

Rachel Jackson

Design Director, Thomson Reuters
I am Director of Design at Thomson Reuters, within a large in house UX team, designing extremely complex, feature rich financial software used by 130,000 financial professionals around the world. | | During my 5 years at the company, I have managed various shapes and sizes of UX teams as well as working as an Interaction Designer. I currently lead a team of brilliant Interaction, Visual and Motion Graphic Designers. My goal is to create a... Read More →


Thursday March 3, 2016 10:30 - 11:30
3. Ravintolasali Mannerheimintie 13, Helsinki

10:30

The Invisible Cities
Cities have always been the driving forces behind the economic and cultural development of a region, a country or a continent. But one thing does distinguish this day and age: the speed of that development. And the most radical booster of that speed is the upshot of the internet, an innovation that is only 40 years old.
Big cities will be developing into megacities, and today’s megacities will turn into super-megacities. Specially in these ever-changing metropolis we are seeing the interplay of different trends tapping into mobility, robotics or energy.
But every institution is following an isolated agenda, rather than a collective effort to tackle the challenges of those future cities.
This talk is meant to give an holistic view to how the cities are changing and how as Experience Designers we can enhance the physical and digital spaces that we live in.

Speakers
avatar for Pablo Honey

Pablo Honey

Experience Design Director, R/GA
Our human data is formed by the cities we lived in, both how they shaped us and how we connected to their idiosyncrasies. | | Born in Zas - Spain (4,902 habitants). | | Grew up in Bern (128,848 habitants), where I got familiarized with Swiss approach to design and urbanism. | | Formed in Pontevedra (82,946) and A Coruña (244,810), where I developed my design skills and started my relationship with virtual realities. | | Got adult in... Read More →


Thursday March 3, 2016 10:30 - 11:30
1. Finlandia Hall Main Stage Mannerheimintie 13, Helsinki

11:00

Writing for Personality in Tech: A Call To Artists
As technology becomes more personal, more natural, and much more friendly, there is a growing need for a different kind of writer – those who are skilled at engaging with an individual's emotions and imagination.

Speakers
avatar for Jonathan Foster

Jonathan Foster

Principal Content Publishing Manager, Cortana US & International, Microsoft
I’m Jonathan Foster, working on Microsoft's digital assistant, Cortana. I lead the team that writes Cortana's dialogue and just about everything that she says. I am also responsible for the continued development of Cortana’s personality for the US market, as well as the expanding markets globally. As a writer, I started out in film/TV writing screenplays and working in development, but was drawn away from Hollywood by a focus on tech... Read More →


Thursday March 3, 2016 11:00 - 11:30
4. Campfire Stage Mannerheimintie 13, Helsinki

11:30

All-inclusive design – excluding no gender
Do you want to design sustainable products that increase business benefits? Do you want to prevent your cognitive bias from messing up your design? Great! This session will give you an insight into the wonderful world of gender inclusive design. I’ll give you arguments for inclusion, concrete examples to be inspired by, and tips to take home and try yourself.

Speakers
SL

Sara Lerén

UX Strategist, InUse
Sara Lerén has over 10 years of experience from the UX field, and has worked with everything from truck displays and workshop systems to public computers and health care telephones. Ever since her teenage punk rock years, she´s had a passion for inclusion and for keeping it simple. Currently a UX Strategist at inUse, she does speaking, teaching and consulting on how to create maximum value focusing on the user experience.


Thursday March 3, 2016 11:30 - 12:00
2. Helsinki-sali Mannerheimintie 13, Helsinki

11:30

We are here: designer as cartographer
Humans have always made maps; to tell us where we are, to show us how to get somewhere we want to go, to understand the bigger context. More and more, designers are creating maps for these reasons, and others. We make maps to draw insight, catalyze ideas, to get on the same page, and as tools for understanding complex experiences and processes.
We make customer journey maps, empathy maps, mental models, experience maps and strategy roadmaps. Maps are a pure form of sense-making. This is in our past and is undoubtedly in our future as a discipline.
What’s next for these tools? How will they evolve? What cartography capabilities do we need to develop as practitioners? What makes a map useful?
Let’s talk about maps, baby!

Speakers
avatar for Linnea Vizard

Linnea Vizard

User Experience Designer, Usability Matters
Linnea is one of Canada’s leading advocates of service design. She is a UX and service designer based in Toronto, and is the co-founder and organizer of Service Design Toronto. She was also a member of the city service design team Designing Dublin - a forward-thinking citizen-driven civic service design project. In her work she looks to explore how we can develop meaningful, human interactions in the digital age, and as a consultant at... Read More →


Thursday March 3, 2016 11:30 - 12:00
4. Campfire Stage Mannerheimintie 13, Helsinki

11:30

Confessions of a creative leader
What is creative leadership? A Creative Director, dressed in black turtleneck, dictating every single detail? Cool! Would you work for that person?
Creative leadership is more than finding a perfect form, much more than arriving at perfect concept. It is about creating a space and culture for creativity to happen. It is about fostering growth.
In this talk you will hear the daily realities of leading a creative team. I will share my decade long learnings—wins and failures—of leading design that made successful products happen.

Speakers
avatar for Henrik Rydberg

Henrik Rydberg

Director of User Experience, Shapeways
Henrik is a Director of User Experience at Shapeways, the world's leading 3D printing service headquartered in New York. Together with the team, Henrik is bringing 3D printing as part of our daily lives. He’s also responsible for company’s brand, online and offline visual language and user research. Shapeways investors include Union Square Ventures and Andreessen Horowitz. Henrik got into 3D printing at Tinkercad, startup that made the ground... Read More →


Thursday March 3, 2016 11:30 - 12:30
3. Ravintolasali Mannerheimintie 13, Helsinki

11:30

Smart Frictions
When labelling a product smart, we charge it with assumptions that change the way we interact with it and we charge it with expectations that influence the way we experience its flaws. Experiences with “smart” products seems to converge into a passive taking over of tasks that hides all the complexity and control behind “simple” interfaces.
How do we design for a future where smart will not always be perfect or so passive?
What interfaces can we design to avoid turning people into unaware and passive bystanders? How can a product adapt its smartness to a range of various users’ profile in order to fit their culture / desires / situations?
In this dual talk Nicolas Nova (Near Future Laboratory) and Simone Rebaudengo (automato.farm, frog) will discuss the role of term smart, its uses and misuses. By contrasting technological flops with speculative scenarios and by showing how to design deeper and deeper under the hood of smartness, attendants will learn the key questions to ask when designing smart behaviors and the complexities that will emerge in a future of smart frictions.

Speakers
avatar for Nicolas Nova

Nicolas Nova

Founder, Near Future Laboratory
Nicolas Nova is Professor at the Geneva University of Arts and Design (HEAD – Genève) and founder of the Near Future Laboratory, a design studio based in Europe and California. | | His work is about identifying weak signals as well as exploring people’s needs, motivations and contexts to map new design opportunities and chart potential futures. Nicolas has given talks and exhibited his work on the intersections of design... Read More →
avatar for Simone Rebaudengo

Simone Rebaudengo

Interaction Designer, frog Design
Simone is an interaction designer based in Shanghai working and speculating about futures at frog. He builds products and scenarios that are believable enough to be real, but that come from hypothetical and questionable futures. His research focuses on exploring the implications of living with networked and somewhat smart products that change, grow, and that are smart enough to take their own decisions and show a point of view. He's been teaching... Read More →


Thursday March 3, 2016 11:30 - 12:30
1. Finlandia Hall Main Stage Mannerheimintie 13, Helsinki

12:00

Creating signage for global masses
The biggest most exciting cities in the world tend to attract the most tourists. But are they designed to be able to accommodate the needs of these visitors – or just locals? Navigating through a city can be easy as pie or your own personal nightmare – often it depends whether you live there or not. As locals, we can take the public transport system of a city for granted but it is as visitors that we really put the tools available to the test. This talk explores the difference between the signage on the subway and tube systems across London, New York, Barcelona and Tokyo, and demonstrates that only one of them creates a successful experience not just for locals, but for global masses.

Speakers
II

Irene Infante

Senior Interaction Designer, Foolproof
As a Senior Interaction Designer, I help clients create, simplify and refine the digital platforms their users get in contact with. To do this successfully, I work to understand my client’s challenges at a large and small scale, and their users’ needs to create something that works for both. My job is not unlike a digital (and better!) version of Doctor Frankenstein. When looking at or putting together a digital experience... Read More →


Thursday March 3, 2016 12:00 - 12:15
4. Campfire Stage Mannerheimintie 13, Helsinki

12:00

Emotional Design in Developing Economies
As technology gets more accessibility, especially in developing economies, have you ever wondered what is the real struggle in creating meaningful experiences for those the users in low income countries with no education? It is not only a struggle in creating simple and amazing experiences, rather in creating trustworthy ties with the user. My focus has been on financial credits, mortgages, and insurances. I got a tumbling start thinking 'how can they trust your financial webpage, when they have even trouble in trusting their banks online'. In latin american countries, where there is so much insecurity in the country overall (crime rates, economic strife, etc.), they trust family and friends rather than experts. In order to create a solution, I had to turn to emotional design. Through transparency, empathy, friendliness, and a simple learning process for the users you can create the trust needed for the users to use the financial products. Join me through my rocky journey of creating a meaningful product in México.

Speakers
avatar for Ana Sofia Gonzalez

Ana Sofia Gonzalez

Lead User Experience Designer, freelance
My name is Ana Sofia Gonzalez. I am a Lead User Experience Designer. I was raised in Ciudad Juárez, Mexico but would study in El Paso, Texas. I would commute by crossing the border everyday. Having this rare opportunity of education, I was able to experience a multicultural world, opening my mind to many design possibilities. I got my BFA at Savannah College of Art and Design, where I studied Industrial Design with a focus on Interaction Design... Read More →


Thursday March 3, 2016 12:00 - 12:30
2. Helsinki-sali Mannerheimintie 13, Helsinki

12:15

Engagement Toolkit: Challenging organizational silos in large corporates
What is the impact of silos in large corporations with multiple divisions, worldwide offices and multiple product lines? How often have we found ourselves in a situation where there are breakdowns in communication, co-operation and co-ordination between different teams and stakeholders?
As designers, it is imperative to recognise what we can do within our organisations to break these patterns that lead to inefficiency and contribute to the demise of a collaborative company culture. In-house designers often wear the hat of a service design consultant providing design thinking to other departments they work with in the organisation. Design tools such as the 'Engagement Toolkit' provide an extremely powerful suite of activities and hands-on workshops that break down existing barriers of inter department communication and provide a holistic viewpoint of how different teams impact each other. It also acts as an extremely relevant tool of the trade for design consulting firms as it provides them with tools they can use when engaging with large corporate clients.

Speakers
RM

Ritika Mathur

Senior Experience Designer, Fiserv
During the course of her journey as a designer, Ritika Mathur has had the opportunity to live and work with diverse groups in North America, Scandinavia, Central Europe, Southeast Asia and currently in Australasia. She has been awarded excellence by the Stanford Center on Longevity, IxDA Interaction Awards & Core77 Design Awards for her work in the sector of design thinking & social initiatives. Fascinated by humans and their inherent... Read More →


Thursday March 3, 2016 12:15 - 12:30
4. Campfire Stage Mannerheimintie 13, Helsinki

12:30

2016 Interaction Awards Finalists
Thursday March 3, 2016 12:30 - 13:30
4. Campfire Stage Mannerheimintie 13, Helsinki

12:30

Lunch
Thursday March 3, 2016 12:30 - 13:30
1. Finlandia Hall Main Stage Mannerheimintie 13, Helsinki

13:30

Build Better Products with Emotional data
Data isn’t for trophies! It’s not just for beautiful visualizations, for proving your point, or validating your designs. Using data to better understand your user or audience can actually help you be a more creative designer. Think of data as a brainstorming tool.
Over the course of this talk, we’ll cover three big things.
1) Why measuring page visits sucks
2) How to avoid falling asleep at a spreadsheet
3) Weaving data through your projects

Speakers
avatar for Sarah Henry

Sarah Henry

Accela
Sarah creates collaborative organizational frameworks and designs data-driven systems. She received her MFA in Interaction Design at the School of Visual Arts and has worked with organizations such as The New York Times, Columbia University, Tribeca Film Institute, and General Electric. | | She began her professional career as a strategic digital consultant, utilizing user-focused research, iterative technical development, and theories of... Read More →


Thursday March 3, 2016 13:30 - 14:00
1. Finlandia Hall Main Stage Mannerheimintie 13, Helsinki

13:30

Connected Objects are Natural Born Storytellers
The continuous conversation between man and machine in the unpredictable future of the Fog Computing and Internet of Things Era. Practical thoughts on designing smart objects that create real relationships with their users.

Speakers
avatar for Leandro Agrò

Leandro Agrò

Digital Product Director, Design Group Italia
I am Leandro Agrò, Digital Product Director at Design Group Italia. I am an awarded IxD/UX Director, IoT pioneer, patents contributor with 20+ years of design and team leadership. I served brands like Warner Bros, Unicef, Orange, British Telecom, Jansenn, Symantech, Eni, 3M, PepsiCo collecting –during the path- 2 WebAwards, 2 TechGarage prize, 2 ADI index mentions and other accomplishment including an early award at the Apple Design Project. I... Read More →


Thursday March 3, 2016 13:30 - 14:00
3. Ravintolasali Mannerheimintie 13, Helsinki

13:30

How Can Diversity Enrich Our Industry & Our Lives?
How my mentor Red Burn and my experience as a graduate student at the NYU ITP program instilled in me a deeper level of appreciation on the positive impact diversity can have within our industry and our personal lives.

Speakers
avatar for Yonatan Kelib

Yonatan Kelib

Senior Service Designer, Fjord
Yonatan Kelib is a Senior Service Designer at FJORD Helsinki, where he creates design solutions that enable a meaningful relationship between companies and their customers. Yonatan has contributed to bringing to life engaging and intuitive experiences for clients such as Adidas, Cox, Credit Suisse, Ericsson, Finnish Immigration Service, H&M, TelisSonera, Telefónica, Nokia, Turkcell Akademi, PayPal, Volkswagen, and Warner Brothers... Read More →


Thursday March 3, 2016 13:30 - 14:00
2. Helsinki-sali Mannerheimintie 13, Helsinki

13:30

Why haven't we 'broken the grid' in interaction design, yet.
Through designers’ quest to optimize user experience, we have reached a plateau in site design experimentation. Whether in UX or visual design, most of the solutions have been narrowed down to minimalistic approaches. It seems like we have successfully simplified interactions to the extent of minimalism. Designs and interactions have fallen flat, minimal and somewhat similar wherever we surf. As a duo conversation we will ask: If we have reached consensus—or at least basic tenets—for what makes a digital interaction usable, why haven’t we “broken the grid” and moved further into creating new interactions that make sites unique and different? What is the role of screens in the future of interaction design?

Speakers
ES

Emma Sherwood-Forbes

Designer, Freelance
Emma Sherwood-Forbes is a designer and decent human being. She has been creating memorable experiences for startups, agencies, and schools for the past ten years. She’s obsessed with humans, coming to design from philosophy when she decided to use both sides of her brain. Emma met Nour at MICA, where she created experimental interactive editorial work (among other pursuits). She work primarily on-screen, using empathy to design things... Read More →
avatar for Nour Tabet

Nour Tabet

Senior Visual Designer, Huge
Nour Tabet is a trilingual and multicultural designer. She is part of the vast Lebanese diaspora, and her work often reflects membership in this global community. She designs beautiful, contemporary work but that is not enough: to Nour, any successful project must begin with a thought-provoking concept. She earned her MFA in graphic design at Maryland Institute College of Art where she explored the concept of post-geography: having a simultaneous... Read More →


Thursday March 3, 2016 13:30 - 14:00
4. Campfire Stage Mannerheimintie 13, Helsinki

14:00

This Young Moment: Interaction Design in the Age of Hyperrealtime
Ubiquitous computing is transforming the human experience of time in unprecedented ways that interaction designers are uniquely equipped to leverage and inform.

Speakers
CT

Christine Todorovich

Associate Creative Director, frog Design
As an Associate Creative Director at frog, Christine helps companies create compelling and seamless user experiences across product ecosystems and connected environments. She strives to create novel concepts and interaction models that facilitate learning and expression, and challenge conventional notions of such things as interface, object, brand and place. Her work and writing have been featured in Wired, Forbes, Core77, Fast Company... Read More →


Thursday March 3, 2016 14:00 - 14:30
4. Campfire Stage Mannerheimintie 13, Helsinki

14:00

Connecting Children with Nature through Smart Toy Design
What do you get when you take a stuffed animal, shove a smartphone in it, download some nature apps and ask a bunch of kids to play with it for a couple weeks? Answer: Twelve big ideas for how to design for the future of smart toys and nature. In this presentation, we’ll describe how we used a diary study and co-design methods to uncover important design principles that sit at the unique intersection of technology, the outdoors, and nature for the 5-9 year old audience. You’ll walk away with inspiring ideas for designing the future of smart toys and learn strategies for connecting with a hard-to-reach audience of young people.

Speakers
avatar for Nidhi Jalwal

Nidhi Jalwal

EY Intuitive
Nidhi believes that design is the act of attuning to observations and building empathy to create experiences that tell stories. She works as a User Researcher & Strategist at Intuitive Company to make sure that the user is an integral part of the equation. Nidhi has traveled and worked with different designers and artists in various communities and countries. Though her passion initially lied in science and engineering, her shift towards user... Read More →
avatar for Jes Koepfler

Jes Koepfler

Managing Director, EY Intuitive
Jes has nearly a decade of experience conducting user research and evaluation across a variety of domains including nonprofits, education, healthcare, and more. Her favorite part of the user-centered process is uncovering key stakeholder questions and designing the optimal research strategy using a variety of methods from interviews and observations to surveys, participatory design sessions, and usability testing - to name a few tools in her... Read More →


Thursday March 3, 2016 14:00 - 15:00
3. Ravintolasali Mannerheimintie 13, Helsinki

14:00

Design for Healthcare: Don’t ask me what I didn’t do, ask me how I am
Today, healthcare is reaching a critical point in design. Once debilitating diseases are now managed by medication. What remains are chronic conditions. With a population living longer, healthcare is less about treating acute health issues. It is about supporting users in managing their conditions. It is about building healthy habits so that users can get back to enjoy life. The process to get there is designing for behavior change.
But what works for behavior change? For people who fear change due to its low perceived value? For people who are in denial of their condition? The answer is: compassion, because it taps into the emotions that leads to a decision to change.
This session highlights a use case that demonstrates behavior change: a diary study from Livongo Health, a service to support people with diabetes. Each participant received a daily text message containing: “How are you feeling? Did you check your blood glucose? Where is your meter right now?” The first question impacted behavior, because it functioned as an compassionate question rather than a reminder. Participants become self-aware and began to acknowledge their condition. Upon review, participants observed, “I never knew that about myself” and “It’s nice to be heard.” Then they began moving toward a decision to change.

Speakers
avatar for Jennifer Ng

Jennifer Ng

UX Consultant, Freelance
Jennifer consults with startups in the San Francisco Bay Area and seeks to improve experiences through behavior design, storytelling, and design thinking. Her design philosophy originates from the mantra: design the right thing, rather than design the thing right. Most recently, she led design research at Livongo Health, which provides a service to empower people with chronic conditions, starting with diabetes. She has been a user experience... Read More →


Thursday March 3, 2016 14:00 - 15:00
1. Finlandia Hall Main Stage Mannerheimintie 13, Helsinki

14:00

Designing Consent: Using UI to Mitigate Harassment in Social Networks
"Designing Consent" is a talk about how design and UI can be used to stymy and mitigate online harassment, specifically within social networks. What does digital consent look like in a conversations and how do we create it? There are a lot of affordances real life conversations give users to leaving or joining a conversation and initiating social interaction. What would social networks look like if they weren't designed to heighten usability but to heighten safety while still maintaining the characteristics and traits of that social network. What can design do to start solving harassment problems without changing the identity of the platform?

Speakers
avatar for Caroline Sinders

Caroline Sinders

Interaction Designer and Researcher
Caroline Sinders is an interaction designer, artist, researcher and video game designer. She was born in New Orleans and is currently based in Brooklyn. She received her masters from New York University’s Interactive Telecommunications Program where she focused on HCI, prototyping, and interactive storytelling. She holds a bachelor of fine arts from New York University’s Tisch School of the Arts in Photography and Imaging, where she studied... Read More →


Thursday March 3, 2016 14:00 - 15:00
2. Helsinki-sali Mannerheimintie 13, Helsinki

14:30

Design fast, work slower
Every designer has a dream of accomplishing a lot during 9 hours a day. But how to do it while having meetings, synching with a distributed team and designing top of the line products that is loved by the customers? I will give the recipe of a secret sauce, it's no magic.

Speakers
avatar for Can Kilicbay

Can Kilicbay

Lead Product Designer, Nordnet
I’m Lead Product Designer @nordnet, previously @klarna, making internet work from Stockholm, Sweden. I am passionate about solving people's daily needs via designing new products. Driven by design, proud to be a maker, always a learner and a high impact leader.


Thursday March 3, 2016 14:30 - 14:45
4. Campfire Stage Mannerheimintie 13, Helsinki

14:45

From Quantified Self to Quantified City
Quantified self, from Fitbit to Sleep Cycle, is a proven market. It has happened. The data generated can provide huge insight at scale. This was illustrated when Jawbone issued stats on who woke up during the South Napa earthquake in 2014. We could design better transport, better healthcare, and better cities if we could design better sharing of this valuable data.
People happily post their lives to Facebook, their movement to Moves, or wear a wristband to measure (and to share) their activity, but will freak out if we count them entering a park. This 10-minute talk is about public participation, privacy, and an urban alternative to the "rewards" we get at the personal scale.

Speakers
avatar for John Lynch

John Lynch

Project Lead, Product & Service Design, Future Cities Catapult
John Lynch is Project Lead, Product & Service Design in the Urban Futures team at Future Cities Catapult in the UK. John studied Multimedia at Dublin City University building a physical gaming interface pre-Wii and pre-Kinect way back in the early 2000's. His work as a multimedia developer brought him to the urban context through heritage exhibitions and mobile apps in Ireland and as far afield as Shanghai Expo 2010. | | In 2011 John... Read More →


Thursday March 3, 2016 14:45 - 15:00
4. Campfire Stage Mannerheimintie 13, Helsinki

15:00

Coroflot @ Work—The Future is Now
How are you preparing for the next step in your design career? New ways of working demand increased flexibility, creative time management and developing a language to work with interdisciplinary teams. Which skills help designers advance their careers and which don’t move the needle? How do you stand out in an interview or application? What should you be focusing on now in order to be successful in the near and mid-term future? Join us for a discussion with a panel of interaction design hiring experts who will help you learn strategies for navigating the new professional landscape.

Thursday March 3, 2016 15:00 - 16:00
3. Ravintolasali Mannerheimintie 13, Helsinki

15:00

Learning From Live Systems: A Design Approach for Behavior
At Interaction '11 in Boulder Colorado Dick Buchanan told us that an interaction is "how people relate to other people through the mediating influence of products."
Earlier, at Interaction '09 in Vancouver, Robert Fabricant told us, that "interaction design is not about computing technology." Instead, he argued that "Behavior is our medium."
These statements have become uncontroversial in the world of interaction design, and yet when we talk about design methods, we still talk about methods for designing products and for human-computer interfaces. We have a body of methods to design products (the "mediating influences") but very few tools and approaches available to work with the larger systems of interaction.
Recently though, we've seen teams having success with methods that blend Service Design, Lean Startup, and Lean UX methods into what I call "Learning From Live Systems" approach. By launching services early and powering them with a mix of software and human "concierge" services, teams are able to develop and test systems even as they are under construction.

Speakers
avatar for Joshua Seiden

Joshua Seiden

Co-founder, Neo
Josh Seiden is a designer, author, coach, and product leader with deep experience creating digital products and services. | | Josh has long been involved in the Interaction Design community, starting with his work with Alan Cooper in the 90's. He was an early volunteer with IxDA, participating in the creation of the organization, serving as a founding board member, and as president of the organization from 2007-2009. | | He is the co-author... Read More →


Thursday March 3, 2016 15:00 - 16:00
2. Helsinki-sali Mannerheimintie 13, Helsinki

15:00

Passengerhood: On the Road to Autonomy
The technology for autonomous vehicles is here. And yet, the evolution of autonomous “driving” over the next decade will be marked by a series of interim steps that betray a complex transition that begins with establishing trust in the technology, followed by effectively managing the nuanced experience of partial autonomy. In this session, John Rousseau will argue that the way to solve it is not through creating the perfect autonomous vision, but through human centered design and interaction models that gradually propel us toward full autonomy and passengerhood.

Speakers
JR

John Rousseau

Executive Director, Artefact
John Rousseau is Executive Director at Artefact—a digital innovation and design firm in Seattle. In over two decades of consulting, he has worked across multiple disciplines with a wide array of clients to bring clarity, meaning and utility to products and services, experiences and systems. His current work is focused on the convergent domains of augmented reality, automotive, and entertainment. Previous clients have included Chase, Target... Read More →


Thursday March 3, 2016 15:00 - 16:00
1. Finlandia Hall Main Stage Mannerheimintie 13, Helsinki

16:00

Happy Hour hosted by Spotify
Thursday March 3, 2016 16:00 - 17:00
1. Finlandia Hall Main Stage Mannerheimintie 13, Helsinki

18:30

Coroflot Connect
Thursday March 3, 2016 18:30 - 20:30
Restaurant Sipuli Kanavaranta 7, Helsinki

19:30

Open Studios
As part of the Interaction 16 conference, IxDAHel invites you to spend the evening exploring the local design scene on a self-guided walking tour through the city center and Punavuori neighborhoods. This is a free event, open to the Helsinki design community as well as conference attendees.

Local top design and development shops open their doors for learning, fun, food, and general good time with Interation 16 guests. Get a firsthand look at cool work-spaces, meet local designers, see who’s hiring and find out who can throw the best party.

Fjord
Aleksanterinkatu 21 H (top floor)
http://www.fjordnet.com

Futurice
Annankatu 34 B (8th floor)
http://futurice.com

Gofore
Urho Kekkosen katu 7 B (3rd floor)
http://gofore.com

Hellon
Pursimiehenkatu 26 C (2nd floor)
http://www.hellon.com

Mirum
Pursimiehenkatu 26 C (3rd floor)
http://www.mirumagency.com

Ottoboni
Pursimiehenkatu 26 C (3rd floor)
http://ottoboni.fi

Nordkapp
Vuorikatu 15 A (5th floor)
http://nordkapp.fi

Reaktor
Korkeavuorenkatu 22 (2nd floor)
http://reaktor.com

SC5
Urho Kekkosen katu 7B (6th floor)
http://sc5.io

Solita
Alvar Aallon katu 5 (5th floor)
http://www.solita.fi

Zalando
Merimiehenkatu 36 D (5th floor)
http://tech.zalando.com

Thursday March 3, 2016 19:30 - 22:00
TBA
 
Friday, March 4
 

08:00

Registration and Breakfast
Registration opens, breakfast available.

Friday March 4, 2016 08:00 - 09:00
1. Finlandia Hall Main Stage Mannerheimintie 13, Helsinki

09:00

Welcome
Friday March 4, 2016 09:00 - 09:15
1. Finlandia Hall Main Stage Mannerheimintie 13, Helsinki

09:15

The next five years of European design
A panel conversation on the future of design practice and opportunities in Europe. Greg Petroff, CXO for GE Digital will facilitate a conversation that we hope will be lively and participatory as we work with our community to envision our future.

Speakers
avatar for Greg Petroff

Greg Petroff

Architect, Interaction Designer, Tech Creative, Chief Experience Officer, GE
Greg Petroff is the CXO, (Chief Experience Officer) at GE Digital and the Executive Director of Platform Evangelism for Predix, GE’s Cloud platform for optimizing the world’s infrastructure. At GE he leads efforts to define the human experience of the Industrial Internet, connecting people to machines and systems in meaningful ways. Greg also serves on the boards of both the OIC (Open Connectivity Foundation) and the IIC (Industrial... Read More →


Friday March 4, 2016 09:15 - 10:00
1. Finlandia Hall Main Stage Mannerheimintie 13, Helsinki

10:00

Keynote: Design in a Wiggly World: Of Mirrors, Virtual Reality, and Big Data
Speakers
avatar for Tricia Wang

Tricia Wang

Global technology ethnographer and co-founder, Constellate Data
Tricia Wang is a global technology ethnographer and co-founder of Constellate Data. With more than 15 years’ experience working with designers, engineers, and scientists, Tricia has a particular interest in designing human-centered systems. She advises organizations on integrating “Big Data” and what she calls Thick Data — data brought to light using digital age ethnographic research methods that uncover emotions, stories, and meaning... Read More →


Friday March 4, 2016 10:00 - 11:00
1. Finlandia Hall Main Stage Mannerheimintie 13, Helsinki

10:45

The Privacy Invasions: A UXers Guide to the Post Snowden Era
How will the role of the experience designer change in a the post Snowden world? In addition to our current responsibilities in research, design and testing should we be advocates of consumer privacy and security as well? What additional skills and behaviors will we need to attain if we are to perform these functions with the goal of restoring consumer trust? In this presentation we will discuss the challenges and opportunities that are coming in the era of "big data".

Speakers
avatar for Kyle Outlaw

Kyle Outlaw

Razorfish
Kyle is VP Experience at Razorfish's New York office where he leads the UX discipline. His expertise is in the design of applications and services across desktop, smartphone, tablet, interactive display and other devices. His clients at Razorfish have included Mercedes-Benz, smart car, UNIQLO, AXE, Ralph Lauren, Victoria's Secret, and several others. Previously he has worked on the Nike and Converse accounts at R/GA, and he was a founding... Read More →


Friday March 4, 2016 10:45 - 11:45
2. Helsinki-sali Mannerheimintie 13, Helsinki

10:45

When Everything Goes To Hell in a Handbasket – How to ‘wing it’ succcessfully
How often do you start a project, workshop, or other design activities with a well-defined plan and schedule, only to realize that everything you planned is wrong? How do you proceed? Scott and Barb will offer some rules, advice, and war stories for you to use next time you find yourself in this situation. They'll help ensure that plan B (or C) doesn’t send your team running out of the boardroom, that it's less traumatic for you, and that you still achieve project success.

Speakers
SP

Scott Plewes

Vice President of UX, Macadamian Technologies
Scott has worked for almost 25 years in user experience design. After earning a Masters from Queens University, he did UX design for Bell Northern Research and Nortel; before it was even called UX design. He has been a UX consultant since he co-founded Maskery in 2001 and then subsequently joined Macadamian in 2006 when Maskery was acquired. Joining Macadamian, his focus was to find a way to integrate engineering and UX design to find ways to... Read More →
avatar for Barb Spanton

Barb Spanton

Principal Designer, Macadamian Technologies
Trained as an industrial designer, Barbara has spent the last 15 years in the software industry, designing interfaces for every user, platform, and industry imaginable, with a recent focus on healthcare-related software. | | Currently she is Principal Designer at Macadamian Technologies in Ottawa, Canada. She has led the design (or redesign) of products big and small, desktop, mobile and in between, while keeping the needs of the end users at... Read More →


Friday March 4, 2016 10:45 - 11:45
3. Ravintolasali Mannerheimintie 13, Helsinki

11:00

Action space of digital devices
There are qualities, in our relationship with the material world, that we often don’t think about, or even forget. One of these is affection: our affectivity has always been relevant in our relationship with artifacts, but it has become an object of proper studies, in the field of Interaction Design, only recently, that means a long time after we have been working, for instance, on the idea of “affordance”.
But, aren’t emotions less important than ergonomics?!
These qualities mostly belong to the so-called “tertiary qualities”, which are subtle but not less relevant than the primary and secondary.
My reflection deals with the will to investigate unexpressed qualities, that are not yet taken into account in the design phase and can cause issues.

Speakers
avatar for Isabella Loddo

Isabella Loddo

PhD candidate, Iuav University
Isabella Loddo is a PhD candidate in Design Science at Iuav University of Venice, Italy. Her research area is tangible interaction design, specifically embodied interfaces and their semantics. Her approach is finding balance in complexity and she applies it into research in the field of robotics and bio-medicine. She is currently involved in the IBIS group with ASI (Italian Space Agency).


Friday March 4, 2016 11:00 - 11:30
4. Campfire Stage Mannerheimintie 13, Helsinki

11:00

Interaction Design Education Summit Special
Speakers

Friday March 4, 2016 11:00 - 12:00
1. Finlandia Hall Main Stage Mannerheimintie 13, Helsinki

11:45

Designing for Play : What Interaction Design Can Learn From Video Games
We were video game fanatics before we were interaction designers. The first example of good design that we saw as kids was through our interactions with video games; the way they guided us, but never explicitly informed us and the pride we felt when we achieved a goal in the game as if it were “ours.” We became designers so that we could create things that lifted people up, cheered people on, and connected people to their friends. We became designers to we all could play together.
Years later we can’t stop seeing the many parallels between interaction design and video game design. In fact we keep seeing the future of interaction design coming closer and closer to the field of video games. We see the future of interfaces that allow us to play, discover, and connect to people in a positive and wonderful way.
Explore with us in a playfully interactive session the essential tenets of video game design and how they can inform more interactive and engaging experiences. Please bring along your smartphone to get the full experience.
We’re looking forward to sharing our passion for play with you!

Speakers
avatar for Chelsea Hostetter

Chelsea Hostetter

Senior Interaction Designer, frog Design
Chelsea Hostetter is an interaction designer who loves talking to real users and crafting intuitive and accessible systems. Initially trained in fine arts and linguistics from Carnegie Mellon University, she went on to study interaction design at the Austin Center for Design based on her love of designing video games and web sites. She has done talks at local chapters of the Autodesk User Group Association (AUUGA) and the International Game... Read More →
avatar for Ahmed Riaz

Ahmed Riaz

Associate Creative Director, frog Design
Ahmed Riaz is a user experience designer with a background in developing physical and digital products, an expertise in visual thinking and a passion for making objects that dissolve into behavior. An industrial designer and design strategist by training, he has a decade of UX experience of working with diverse teams of bringing big ideas to life. | | His past design adventures include researching aircraft interiors for Gulfstream Aerospace... Read More →


Friday March 4, 2016 11:45 - 12:45
3. Ravintolasali Mannerheimintie 13, Helsinki

11:45

Nature’s Notifications: What technology can learn from a buzzing bee and a thunderclap.
Every day, apps vie for your attention. Someone retweets, sends a message, or texts you. An app wants you to know that it hasn’t forgotten about you and sends a push notification. Every time, your phone lights up, your Apple Watch taps you on the wrist, and you lose focus on whatever it was that you were doing before getting distracted.
Right now, notifications are all or nothing: your options are to receive them, or disable them altogether for any given app. Within the notifications you do receive, there is very little sense of hierarchy. What is relevant right now? What can you ignore? How can you tell the difference?
We want to propose an alternative to the current system. By taking inspiration from the principles of soundscapes and information landscapes found in nature, we are exploring a way to make notifications less jarring, more adaptive and, ultimately, less distracting but more meaningful.

Speakers
avatar for Emmi Laakso

Emmi Laakso

Senior Designer, Potion
As Potion's senior designer, Emmi Laakso relishes in discovering what an experience wants to be through rigorous research and concepting. Classically trained in print design, typography, and design-thinking at the Rhode Island School of Design, Emmi began her career as a freelance game designer working at Hasbro. She was drawn to the challenge of creating “fun” experiences and interaction design has been a passion of hers ever... Read More →
avatar for Phillip Tiongson

Phillip Tiongson

Principal and Founder, Potion
Phillip R. Tiongson is the principal and a founder of Potion. | | Drawing on his training and passions as an artist, software engineer, and storyteller, Phillip leads the studio in creating its groundbreaking interactive experiences. Potion's signature installation projects, which merge physical and digital elements, reflect his belief that digital interactions can foster a transformative experience of the physical world. Phillip believes that... Read More →


Friday March 4, 2016 11:45 - 12:45
2. Helsinki-sali Mannerheimintie 13, Helsinki

12:00

Usable Security – Oxymoron or Design Principle?
When a user opens Facebook, he wants to post a picture. When she logs into her bank, she wants to see her balance. Security is not front of mind, and if it gets in their way - they’re likely to look for a shortcut or simply walk away. Yet, we consistently push security decisions to users. In this talk, Rachel & Guy will discuss how to build experiences that are actually secure without alienating users.

Speakers
avatar for Rachel Ilan Simpson

Rachel Ilan Simpson

UX Designer, Google
Rachel Simpson is a UX Designer on the Google Chrome team. She has worked Design Agencies, Startups and Software Companies, and often speaks on topics related to Design and User Research. Rachel co-founded Make Munich and founded Munich Design Jam, where Designers, Developers and Startup folks build a prototype in a single day. For fun, Rachel loves to travel (and live) other places. She is originally from Canada, lives in Germany, and often... Read More →


Friday March 4, 2016 12:00 - 12:15
4. Campfire Stage Mannerheimintie 13, Helsinki

12:00

IxDA Student Design Challenge
Friday March 4, 2016 12:00 - 12:30
1. Finlandia Hall Main Stage Mannerheimintie 13, Helsinki

12:15

Identity theft is scary, but so is cancer: Bringing the insights of design for behavior change in health and fitness to cyber security
Target, Sony, Ashley Madison. Cyber security is big news these days. Yet, despite the current focus on keeping data safe, user interactions with security products do not reflect many of the advances interaction design has made in the past ten years. From top to bottom, the cyber security industry has relied on fear to motivate its customers and users, but this is starting to shift. As designers, we have an opportunity to be part of this shift and to create a better and safer experience for our users.
Designers working in the field of health and wellness have learned that just waving a terrible possible future in front of people does not motivate behavior change. In this talk, we will take a rapid fire look at examples of security interactions and ask how the insights from other areas of interaction design can be applied to achieve better outcomes.

Speakers
SW

Samara Watkiss

Head of Design, Click Security
Born and raised in Salt Lake City, Samara studied art at the School of the Museum of Fine Arts in Boston and Cross-Cultural Communication with a focus on Spanish and Arabic at Tufts University. She arrived at interaction design as a profession and calling by pursuing the most inspiring aspects of her work as a set designer, pedal-powered machine builder, graphic designer and refugee-liaison and asking how all of these are connected. She worked as... Read More →


Friday March 4, 2016 12:15 - 12:30
4. Campfire Stage Mannerheimintie 13, Helsinki

12:30

Lunch
Friday March 4, 2016 12:30 - 13:30
1. Finlandia Hall Main Stage Mannerheimintie 13, Helsinki

13:30

Interaction Designers vs Algorithms
Are your design skills about to become irrelevant in an age of AI? Or can you reinvent yourself in time?
You might have heard that smart algorithms are the next silver bullet. Data scientists promise that algorithms will read customers’ data and magically predict their needs, bringing them the information they want, when they want it.
I’ve been spending time with the people who write the algorithms, looking at how they work. How is it that data scientists are able to predict future behaviour from just a few variables? When do the people building recommendation engines know that they're sampling the right data? What problems keep them up at night? What does it take to get an algorithm ready to unleash on real people?
In this talk I’ll look what algorithms are good for, and where they fall down.
 
I’ll look at the fallacy that underlies much of our thinking about context and how changing the way we think about context helps us understand our role.
 
I’ll discuss what that means for the kinds of design patterns we need to develop in the future.
I’ll identify where interaction designers' core skills can help create the products and services of the future - and the challenges we'll face in adapting.
 
I’ll explain how we can influence the work of the people writing the algorithms and sifting the data. And I’ll share some of the tools, methods and documents that I and others have been working on to help interaction designers communicate their knowledge and ideas to the people writing the algorithms.

Speakers
avatar for Giles Colborne

Giles Colborne

Giles’ book ‘Simple and usable web mobile and interaction design’ published by New Riders is a best-seller in the US, UK and China. He has been working in usability and user centred design since 1991 and is actively involved in the community including as co-chair of IA Summit 2013. | | He founded cxpartners with Richard Caddick in 2004, which has grown to become an international consultancy which works with companies all over... Read More →


Friday March 4, 2016 13:30 - 13:45
4. Campfire Stage Mannerheimintie 13, Helsinki

13:30

Designing Experiences for the Connected Car
Not so long ago, cars were mainly mechanical devices. Now they are embedded with technologies to monitor and regulate most of its functions, making the cars of today safer, more efficient, and ever more connected. From a brief vision of a not-so-distant automotive future, to the current best practices when designing experiences for the modern car, Ricardo will go through some common scenarios and UX challenges in automotive experience design.

Speakers
avatar for Ricardo Aguilar

Ricardo Aguilar

Experience Design Lead, Mercedes-Benz Research & Development
Ricardo is an Experience Design Lead at Mercedes-Benz Research & Development North America, where he is responsible for driving and leading the definition of new user experience design concepts for in-car and connected-car experiences. | | Design, innovation and ideation are constantly in his thoughts, along with good user experience, visual design and new ways of creating unique user-centric products. He is absorbed by new strategies, great... Read More →


Friday March 4, 2016 13:30 - 14:00
3. Ravintolasali Mannerheimintie 13, Helsinki

13:30

Measuring Design Maturity: an Imperative and an Opportunity
The value of measuring organizational capabilities and their maturity level has a long and well-established history. In software development, capability maturity models (CMMs) have helped organizations successfully assess strengths and weaknesses in order to prioritize investments for maximum impact. Work done by organizations like the Design Management Institute has already defined a design value index. However, in order to make the insights from the design value index actionable, we need to establish the standards and tools to help leaders understand how their organization functions and above all, how to increase the level of design maturity. In this session, targeted at design executives as well as design practitioners, Rob will explore five essential categories that shape the design maturity of the organization: empathy, mastery, character, performance and impact. He will lead participants into a conversation about specific action angles that can become the starting point to ignite the organizational development process and share results from the Artefact Design Maturity Survey, which would be piloted in the Fall of 2015.

Speakers
RG

Rob Girling

Principal, Co-Founder, Artefact
As a co-founder and principal of digital experience innovation company Artefact, Rob Girling is responsible for setting the company’s strategy and vision—to design exciting products and experiences that inspire positive changes in human behavior. Rob’s design career spans some of the leading agencies and design brands in the world, such as Apple, Microsoft, IDEO and Sony. Rob obtained his Masters degree in Interaction Design... Read More →


Friday March 4, 2016 13:30 - 14:00
1. Finlandia Hall Main Stage Mannerheimintie 13, Helsinki

13:30

Practical Abstraction
“The devil is in the details” they say. I’ll share some examples of how to not get lost in them, how to “zoom up” using language, concepts, maps, which can be every bit as precise and detailed in our heads as the things in our hands.

Speakers
avatar for Boris Anthony

Boris Anthony

Strategic Design, Co-founder, http://Reb.us Web Books & Independent Strategic Design Advisor
Boris figures out and builds platforms that raise human awareness. With 20 years designing and building experiences & systems, he currently advises a number of enterprises and organisations on strategic design topics ranging from culture to service experience architecture. He is also the co-founder of Rebus, an organization that seeks to unlock the value of books by bringing them to the Open Web. Previously, he was Head of Experience Architecture... Read More →


Friday March 4, 2016 13:30 - 14:00
2. Helsinki-sali Mannerheimintie 13, Helsinki

13:45

Gender and Status in Voice User Interfaces
Does your AI have a female voice, like Apple’s Siri or Amazon’s Alexa? If so, does she talk like a woman? Should she? Psychologists have analyzed large bodies of text in the world and discovered that men and women use “function words,” such as pronouns, articles, and prepositions, in significantly different ways. The data consistently show that women use I-words (I, me, my) about 12% more often than men. Men use articles (a, an, the) more than women. Women use “cognitive” words (understand, know, think) as well as “social” words (words that relate to other human beings) more than men. Men use more nouns and women use more verbs. It is important for developers of verbal user interfaces to know about these findings because it is in their hands whether AI personalities perpetuate these differences in language use. On the one hand, doing so might make your “Alexa” seem fractionally more real. On the other, however, replicating these patterns in the language of AIs might serve to perpetuate gender inequalities, in society and in the new forms of human-machine relationships that are emerging today.

Speakers
avatar for Charles Hannon

Charles Hannon

Professor of computing and information studies, Washington & Jefferson College
Charles Hannon is professor of computing and information studies at Washington & Jefferson College in Washington, Pennsylvania. He teaches courses in human-computer interaction, the history of information technology, information visualization, and project management, and has recently published in Smashing Magazine and interactions. In a previous life he wrote Faulkner and the Discourses of Culture which won the C. Hugh Holman prize in southern... Read More →


Friday March 4, 2016 13:45 - 14:00
4. Campfire Stage Mannerheimintie 13, Helsinki

14:00

Design peas
Let's go green for a few minutes and envision our design practices from the perspective of a pea. What's your life like inside the pod?

Speakers
avatar for Guillaume Berry

Guillaume Berry

Visual Designer, Antistatique
Guillaume stands at the crossroads of design practices. All forms of art inspire his curiosity, whether its books, music, or movies. He’s also a self-professed foodie. He’s always eager to participate in conferences, both local and abroad. Guillaume is meticulous and a true team player who always respects time and constraints, but never fails to add his unique touch to every project. He’s a senior interactive designer at Antistatique... Read More →


Friday March 4, 2016 14:00 - 14:15
4. Campfire Stage Mannerheimintie 13, Helsinki

14:00

From pushing pixels to reshaping Governments: designing ground-up for organizations
Claiming new territories of craft at the intersection of data, design, and organizations.

Speakers
avatar for David Boardman

David Boardman

Senior Design Lead, IDEO
David Boardman is a Senior Design Lead at IDEO New York where he leads the Interaction Design discipline, and guides teams designing across multiple touch points that elevate people's experiences and innovate businesses. David has contributed in bringing to life several complex digital ecosystems for a broad set of industries including healthcare, the public sector, finance, and media, for clients such as US Department of State, WebMD, UBS, Sky... Read More →


Friday March 4, 2016 14:00 - 14:30
3. Ravintolasali Mannerheimintie 13, Helsinki

14:00

Conversations are the new interfaces
We’ll talk about the why, what and how of designing and developing conversational user interfaces. We use this term to refer to the current trend where users perform actions and receive information based on constrained natural language input.
We have built several systems based on this paradigm with promising results both in terms of user acceptance and development speed. Based on these experiences we believe that conversational interfaces could become the dominant paradigm for how experiences are delivered in the future and for how we interact with most digital systems.

Speakers
avatar for Alper Cugun

Alper Cugun

Chief Technologist, Hubbub
Alper Çuğun M.Sc. (1981, Amsterdam) is an engineer, designer and publicist active at the intersection of technology and media. His main interest is using play and systems to help people to organize and express themselves in novel ways. | | Alper graduated with an Master of Sciences in Media and Knowledge Engineering (http://www.mke.msc.tudelft.nl/) from Delft University of Technology (http://tudelft.nl/) with a minor in Management of... Read More →


Friday March 4, 2016 14:00 - 15:00
2. Helsinki-sali Mannerheimintie 13, Helsinki

14:00

UX in 2018: Designing experiences for a multi-touchpoint, multi-device future
In a multi-device world where people start a task in one device and finish it on another, creating an effective and seemingless experience across devices is key not just for the user, but for business results.
This talk covers the 4 dimensions that you need to get right in order to design a successful multi-screen experience, and shows you how to apply them using a real world example.

Speakers
avatar for Sol Mesz

Sol Mesz

Director of Product Strategy, Kambrica
As a Product Manager, I have been managing and developing Products and Experiences for the last 15 years with responsibility over User Experience, conversion and growth. | | I have worked extensively with Designers to develop a wide range of solutions that delivered solid business results for Fortune 500 companies (including IBM and AIG) as well as Startups and Nonprofits in the US, Australia and Latin America. | | I am currently Director of... Read More →


Friday March 4, 2016 14:00 - 15:00
1. Finlandia Hall Main Stage Mannerheimintie 13, Helsinki

14:15

The Art of Drawing – Learning from the Masters
How can a course in the art of drawing from the 1860s bring insights to the future craft of interaction design? Come along to this lightning talk to find out.

Speakers
avatar for Kathryn Parkes

Kathryn Parkes

Director of UX & Design, Swrve
Kathryn is currently Director of UX & Design at Swrve, a mobile marketing automation company, founded in Dublin and now headquartered in San Francisco. | | She has previously managed her own user experience design consultancy as well as led the implementation of UX research and design strategies for clients in the telecommunications, banking and public sector at design agency IQ Content. | | Her background is in the education technology... Read More →


Friday March 4, 2016 14:15 - 14:30
4. Campfire Stage Mannerheimintie 13, Helsinki

14:30

Design, the Law, and You
As design services begin to penetrate more complex industries than every before, the need to design with regulators has never been higher. In the ten minute talk, I’ll lay out some strategies for designing a product embroiled in complicated legal requirements.

Speakers
avatar for Daniel Orbach

Daniel Orbach

Designer, Moment
Daniel brings an affinity for math and science to his process as designer. He takes a systemic, strategic approach to solving digital design problems, and the variety of projects he's worked on in his career – from warehouse optimization to homes of the future – illustrate the adaptability of his techniques. At Moment, he has lead workshops in tech education and designs products and tools used in retail banking.


Friday March 4, 2016 14:30 - 14:45
4. Campfire Stage Mannerheimintie 13, Helsinki

14:30

Trade-offs & Sharing: Figuring out UX for the complex dynamics of a sharing platform
'We have too much stuff'; a lot of products we own are idle most of the time. But having these products there when you need them – like a barbecue, a tent, or a power drill – is a hard to beat experience with another model for access, like sharing or co-owning. Where services have been disrupting ownership models for e.g. bikes and cars, it is hard to make sharing a viable option for more mundane products.
One of the key success factors to creating a sharing platform for everyday products is building a user experience that navigates the trade-offs in conveinence and social dynamics.
Do we wait for delivery drones as the prefered model of access to the stuff we need? Or can we make sharing of products on an everyday basis work, and save the planet while seeing our neighbors more often?

Speakers
avatar for Marcel Schouwenaar

Marcel Schouwenaar

The Incredible Machine


Friday March 4, 2016 14:30 - 15:00
3. Ravintolasali Mannerheimintie 13, Helsinki

14:45

Design For Change: Sprinting Away From Poop
Consider yourself lucky if you have a toilet at your home, because one in three people worldwide, that’s 2.4 billion people globally, have no access to modern sanitation facilities. Of these 2.4 billion, an astonishing 946 million people defecate in the open. Open defecation is threatening survival rates and other health measurements of children living in rural areas of developing countries. In this lightning talk, I’ll describe a game-based approach to addressing this challenging public health issue.
Doo Doo Dash is a simple, single-player mobile game that teaches kids (ages 6-9) the health dangers associated with exposure to feces, and the importance of using toilet facilities for defecation. The message of the game is simple: open defecation is bad; it makes people sick. The game ensures long-term behavior change by addressing psychological principles in the Theory of Planned Behavior. Want to learn more about Doo Doo Dash and how you can design for social change? Come to this lightning talk, where we will discuss the game in detail to inspire a larger conversation around designing for social impact.

Speakers
avatar for Nidhi Jalwal

Nidhi Jalwal

EY Intuitive
Nidhi believes that design is the act of attuning to observations and building empathy to create experiences that tell stories. She works as a User Researcher & Strategist at Intuitive Company to make sure that the user is an integral part of the equation. Nidhi has traveled and worked with different designers and artists in various communities and countries. Though her passion initially lied in science and engineering, her shift towards user... Read More →


Friday March 4, 2016 14:45 - 15:00
4. Campfire Stage Mannerheimintie 13, Helsinki

15:00

Introduction to User Experience Design for mid-core games
Talk will focus on user experience design in digital games - one of the most popular mediums of contemporary digital design. It aims to introduce listeners to issues related to entertainment products, where often highly complex game systems must be introduced to users who are motivation for using the product is to be entertained. Focus is on “mid-core games”: often mobile, usually free-to-play, socially focused, complex but easy-to-grasp games. From viewpoint of a user experience designer, mid-core market is one of the most challenging and interesting areas of game UX.

Speakers
avatar for Teemu Kivikangas

Teemu Kivikangas

Game & UX Designer, Freelance
Teemu Kivikangas is a freelance Game & UX Designer and Art Director based in Helsinki, Finland. During a decade in game industry, he has worked for a number of leading Finnish game companies, e.g. Rovio Entertainment, Remedy Entertainment, Bugbear Entertainment, Sulake Corporation, Nokia, Digital Chocolate and Mr.Goodliving. Teemu has crafted interfaces for a wide variety of different game genres and platforms, from AAA-titles to mobile games... Read More →


Friday March 4, 2016 15:00 - 16:00
3. Ravintolasali Mannerheimintie 13, Helsinki

15:00

Magical UX and the Internet of Things
"What if this thing was magic?" Designing for the internet of things means blessing everyday objects, places, even people with extraordinary abilities—requiring designers, too, to break with the ordinary. Designing for this new medium is less a challenge of technology than imagination. Sharing a rich set of examples, designer and author Josh Clark explores the new experiences that are possible when ANYTHING can be an interface. The digital manipulation of physical objects (and vice versa) effectively turns all of us into wizards. Sling content between devices, bring objects to life from a distance, weave "spells" by combining speech and gesture. But magic doesn't have to be otherworldly; the UX of connected devices should build on the natural physical interactions we have everyday with the world around us. The new UX must bend technology to the way we live our lives, not the reverse.

Speakers
avatar for Josh Clark

Josh Clark

Founder, Big Medium
Josh Clark is founder of Big Medium, a design agency specializing in connected devices, mobile experiences, and responsive web design. His clients include Samsung, Time Inc, TechCrunch, Entertainment Weekly, eBay, O’Reilly Media, and many others. Josh has written several books, including “Tapworthy: Designing Great iPhone Apps” (O’Reilly, 2010) and the forthcoming “Designing for Touch” (A Book Apart, 2015... Read More →


Friday March 4, 2016 15:00 - 16:00
2. Helsinki-sali Mannerheimintie 13, Helsinki

15:00

The Futures We Want
Who decides our futures?
We are in the midst of fundamental systemic changes to our society, culture, and civilization. The signals are all around us: Data, sensors, networks, robots, and ubiquitous connectivity.
These changes and their related challenges present designers with new opportunities, risks and dangers.
This session encourages and provokes us to question our fundamental approach to our work. We will examine moving beyond methods, function and form to the ideas, values and ethics that underpin what we design.
We face a choice: Will the future happen to us or will we create the futures we want?

Speakers
KK

Kaleem Khan

Founding partner, True Insight
Kaleem Khan is a founding partner of strategy and design consultancy True Insight in Toronto, Canada. Kaleem helps global companies, agencies, startups and governments create great experiences and solve complex problems. Over two decades he has helped leaders in consumer electronics, mobile, Internet, media, software, healthcare, finance, telecom and security. That experience has informed his perspective on ethical challenges in the interaction... Read More →


Friday March 4, 2016 15:00 - 16:00
1. Finlandia Hall Main Stage Mannerheimintie 13, Helsinki

16:00

Happy Hour hosted by Salesforce
Friday March 4, 2016 16:00 - 17:00
1. Finlandia Hall Main Stage Mannerheimintie 13, Helsinki

17:00

Keynote: Designing Life
Speakers
avatar for Cameron Sinclair

Cameron Sinclair

Founder and Chief Eternal Optimist, Small Works
Cameron is the Founder and Chief Eternal Optimist at Small Works. For the past 20 years he has been involved in humanitarian projects in more than 50 countries and responded to a dozen post-disaster and post-conflict reconstruction programs. He co-edited and wrote for Design Like You Give A Damn 1 and 2, won a TED Prize and co-founded Architecture for Humanity and the Open Architecture Network.


Friday March 4, 2016 17:00 - 18:00
1. Finlandia Hall Main Stage Mannerheimintie 13, Helsinki

18:30

Interaction Awards dinner, ceremony and closing party
Doors open at 18:30. 
Dinner at 19:00
Ceremony starts at 20:00-22:00
Afterparty. 

Friday March 4, 2016 18:30 - Saturday March 5, 2016 03:00
Apollo Live Club Mannerheimintie 16, Helsinki