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Tuesday, March 1 • 14:00 - 18:00
Prototyping for wearable fashion: How do you bring your best ideas to life?

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How do you bring your best ideas to life while satisfying a real need in the market? Having a go-to process when it’s time to activate can be a tremendous advantage in creating a lasting connection with consumers. This workshop will provide hands-on practice on how to take your concepts from insight to prototype. We’ll show you how to workshop your designs with some of the latest trends in the fashion tech and wearable space, including those outside of bracelets and activity trackers. At the end, you’ll walk away with a proven process to get from bright idea to MVP, and the latest resources and tools for making your concept real.

avatar for Page Schmucker

Page Schmucker

Associate Creative Director, Experience Strategy, R/GA
As an Experience Strategist at R/GA, Page merges traditional user-centered design philosophy with the rapid-prototyping techniques of agile design. She has helped brands like Nike, Volvo, Fossil understand the core needs of their consumers to create products and services that elevate... Read More →
avatar for Kumi Tominaga

Kumi Tominaga

Associate Technology Director, R/GA Prototype Studio
Kumi is a creative technologist, currently working at R/GA Prototype Studio in New York. She’s worked on a wide range of projects for clients such as Nike, Fossil, Converse, L’Oreal, MasterCard, Samsung, Verizon, etc.Kumi spends her typical day writing code, tinkering with new... Read More →

Tuesday March 1, 2016 14:00 - 18:00 EET
ROOM 3 – TKO 7002B STUDIO Aalto University’s Arabia Campus, Hämeentie 135 C, Helsinki