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Thursday, March 3 • 14:00 - 15:00
Connecting Children with Nature through Smart Toy Design

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What do you get when you take a stuffed animal, shove a smartphone in it, download some nature apps and ask a bunch of kids to play with it for a couple weeks? Answer: Twelve big ideas for how to design for the future of smart toys and nature. In this presentation, we’ll describe how we used a diary study and co-design methods to uncover important design principles that sit at the unique intersection of technology, the outdoors, and nature for the 5-9 year old audience. You’ll walk away with inspiring ideas for designing the future of smart toys and learn strategies for connecting with a hard-to-reach audience of young people.

avatar for Nidhi Jalwal

Nidhi Jalwal

EY Intuitive
Nidhi believes that design is the act of attuning to observations and building empathy to create experiences that tell stories. She works as a User Researcher & Strategist at Intuitive Company to make sure that the user is an integral part of the equation. Nidhi has traveled and worked... Read More →
avatar for Jes Koepfler

Jes Koepfler

Managing Director, EY Intuitive
Jes has nearly a decade of experience conducting user research and evaluation across a variety of domains including nonprofits, education, healthcare, and more. Her favorite part of the user-centered process is uncovering key stakeholder questions and designing the optimal research... Read More →

Thursday March 3, 2016 14:00 - 15:00 EET
3. Ravintolasali Mannerheimintie 13, Helsinki