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Thursday, March 3 • 15:00 - 16:00
Passengerhood: On the Road to Autonomy

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The technology for autonomous vehicles is here. And yet, the evolution of autonomous “driving” over the next decade will be marked by a series of interim steps that betray a complex transition that begins with establishing trust in the technology, followed by effectively managing the nuanced experience of partial autonomy. In this session, John Rousseau will argue that the way to solve it is not through creating the perfect autonomous vision, but through human centered design and interaction models that gradually propel us toward full autonomy and passengerhood.


John Rousseau

Executive Director, Artefact
John Rousseau is Executive Director at Artefact—a digital innovation and design firm in Seattle. In over two decades of consulting, he has worked across multiple disciplines with a wide array of clients to bring clarity, meaning and utility to products and services, experiences... Read More →

Thursday March 3, 2016 15:00 - 16:00 EET
1. Finlandia Hall Main Stage Mannerheimintie 13, Helsinki